Resources: Sales Enablement (8)
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What is a Growth Agency?What is a Growth Agency?
The Ultimate Guide to Sales ObjectionsThe Ultimate Guide to Sales Objections
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Resources
Sharing the knowledge that helped us grow.
Last you heard, we were celebrating the occasion of becoming a HubSpot Solutions Partner. But, now, as we kick off Q2 of 2021, we have an even bigger reason to celebrate! We are excited to announce that Growth is a HubSpot Gold Solutions Partner. We can deliver more value to our customers with our newly achieved status, including exclusive offers to new and existing HubSpot users.
“The commitment to continued education and self-improvement by the Growth team is nothing short of humbling. Everyone took the hard road, to provide a higher level of consulting and commitment to our clients. This was truly the “give before the get” our mission is centered around.” says Growth Founder, Chris Nault.
"The Growth Marketing team has a unique balance of a genuine customer-first mindset and adaptability that has made them a standout partner among the pack. Many partners can talk the talk but Growth can walk the walk," says HubSpot Channel Consultant, Nick Cull
But, what does all of this mean for your business? Read on to see how our HubSpot Partner Agency can help your business grow better together.
Growth Marketing Firm, Apr 15, 2021
(last updated April 19, 2022)
Let's get right down to it: Do meta descriptions matter? Yes!
Why? The meta description is one of the first elements of a website that visitors see, and it can have a powerful impact on whether or not people click through your Search Engine Results Pages (SERPs) onto your content.
When you think about user experience and the conversion benefits of an expertly written page description, things like click-through rate (CTR) and what your website offers all change when you optimize the meta description correctly.
Let's take a deep dive into exactly what meta descriptions are and why they're important. We’ll also show how to apply these SEO best practices to your website.
Ashley Lilly, Apr 15, 2021
(Last updated on May 10, 2022)
If you think CRM software is just about contact management for your sales team, think again.
Business software is quickly becoming a must-have tool for companies of all sizes in every industry.
From startups to enterprise-level companies, every business has the opportunity to use a full suite of software built to power the inbound methodology of attracting, engaging, and delighting your prospects and customers.
This is where HubSpot stands out: it's a true all-in-one solution.
When you have a software system that helps you build and grow a remarkable customer experience + a Solutions Partner (like US) to show you how to fuel HubSpot’s flywheel model, inbound marketing has never been easier.
Ashley Lilly, Apr 13, 2021
last updated April 18, 2022
Ashley Lilly, Feb 9, 2021
A growth agency goes beyond traditional marketing objectives; offering tools and strategies to help your entire company grow. And according to HubSpot’s "Business Glossary Terms to Know” growth marketing is defined as “an integrated approach to growing your business and optimizing your content efforts through constant testing across marketing channels.”
If you’re ready to turn to a modern marketing approach to accelerate your growth, this article is for you.
“Growth marketing is where all people in a company focus on making the numbers go up. From sales to design to product, everyone can impact growth.”
Growth Marketing Firm, Jan 29, 2021
You dial the phone only to be met with “I need some time to think about it,” “I like your solution, but I don’t think it’ll work for us,” or the stale closing “Just send me some information.” You’re facing a sales objection. Nearly every prospect has a hesitation or drawback that keeps them from signing on the “dotted line.” It’s called winning a sale for a reason, and buyer objections are a natural part of the sales process. How you approach the objection is can be the difference between gaining a new customer and losing an opportunity.
Where to Start
Let’s get into what a “sales objection” is:
“Sales objections are issues that prospects communicate to sales professionals as reasons why they can't buy a product or service from them. Objections aren't always hard "no"s, and they can sometimes represent opportunities for sales reps to clarify any misconceptions about the product or service to try to qualify the prospect and close the sale.” - HubSpot
These objections don’t mean that a deal is dead in the water, so let me provide you with some of the types objections that plenty of us in sales roles will face or have faced and some tips on how to best respond.
- Prehistoric Objection
- Price Objection
- Urgency Objection
- Authority Objection
- Trust Objection
Growth Marketing Firm, Jan 18, 2021