(last updated November 15, 2022)

If you're thinking about launching or rebuilding your website, you're facing a big question: which Content Management System (CMS) platform will you use to build your site.

Every CMS comes equipped with its own capabilities and design, so it’s important to align your website goals to reduce design and maintenance overhead and give you the freedom to produce targeted, optimized content with an intuitive design.

The two most popular CMS platforms are HubSpot CMS and WordPress, so let's take a look at the two in-depth to help make your evaluation and see which one comes out on top.

Ashley Lilly, Apr 20, 2021

Last you heard, we were celebrating the occasion of becoming a HubSpot Solutions Partner. But, now, as we kick off Q2 of 2021, we have an even bigger reason to celebrate! We are excited to announce that Growth is a HubSpot Gold Solutions Partner.  We can deliver more value to our customers with our newly achieved status, including exclusive offers to new and existing HubSpot users. 

“The commitment to continued education and self-improvement by the Growth team is nothing short of humbling. Everyone took the hard road, to provide a higher level of consulting and commitment to our clients. This was truly the “give before the get” our mission is centered around.” says Growth Founder, Chris Nault.

"The Growth Marketing team has a unique balance of a genuine customer-first mindset and adaptability that has made them a standout partner among the pack. Many partners can talk the talk but Growth can walk the walk," says HubSpot Channel Consultant, Nick Cull

But, what does all of this mean for your business? Read on to see how our HubSpot Partner Agency can help your business grow better together.

Growth Marketing Firm, Apr 15, 2021

(last updated April 19, 2022)

Let's get right down to it: Do meta descriptions matter? Yes!

Why? The meta description is one of the first elements of a website that visitors see, and it can have a powerful impact on whether or not people click through your Search Engine Results Pages (SERPs) onto your content.

When you think about user experience and the conversion benefits of an expertly written page description, things like click-through rate (CTR) and what your website offers all change when you optimize the meta description correctly.

Let's take a deep dive into exactly what meta descriptions are and why they're important. We’ll also show how to apply these SEO best practices to your website.

Ashley Lilly, Apr 15, 2021

(last updated May 20, 2022)

Slack professes its platform to be the future of business communication, and we completely agree!

Whether your company is in-office or works remotely, we’re willing to bet you could benefit from using Slack. 

Slack allows teams, departments, and entire organizations to collaborate on its easy-to-use, chat-style interface and gets people out of their email inboxes and into #channels for communication. 

More transparency and more company-wide conversations can lead to more shared knowledge, which can:

• enhance decision-making skills
• stimulate innovation, and
• increase productivity.

Since we've been using Slack at Growth, we’ve experienced a positive shift in how we work, so we want to share our Slack experience with you.

#here-it-is. 

Katrina Horne, Apr 14, 2021

(Last updated on May 10, 2022)

If you think CRM software is just about contact management for your sales team, think again.

Business software is quickly becoming a must-have tool for companies of all sizes in every industry.

From startups to enterprise-level companies, every business has the opportunity to use a full suite of software built to power the inbound methodology of attracting, engaging, and delighting your prospects and customers.

This is where HubSpot stands out: it's a true all-in-one solution.  

When you have a software system that helps you build and grow a remarkable customer experience + a Solutions Partner (like US) to show you how to fuel HubSpot’s flywheel model, inbound marketing has never been easier.

Ashley Lilly, Apr 13, 2021

Did you know Yelp averages more than 178 million unique visitors every month across its mobile, desktop, and app versions? As one of the top digital platforms alongside Google My Business for businesses looking to improve their online reputation, enhance their search visibility and attract new customers, it's no secret why 97% of consumers make a purchase at a business they found on Yelp within a week.

So if you haven’t claimed and optimized your Yelp Business pages, now is the time to do so. And fortunately for you, we created this comprehensive guide to help you set up your Yelp account, how to claim a business page and how to best optimize your account for greater visibility. 

Ashley Lilly, Apr 13, 2021