Making friends on LinkedIn–the fastest growing social media network in the world–works in two great ways:
1. you’re building relationships and community with like-minded people, and
2. you’re cultivating valuable professional connections.
Both can add up to social selling that builds your business.
But, you have to keep track of it in order to nurture those connections, and that’s not easy. Luckily, HubSpot was built for this very thing, and we’re going to show you how to do it.
While it’s great to have online connections via LinkedIn, it’s also worth it to download that data. Here’s why.
1. As contacts evolve over time, you’ll want to make sure their information is always up to date. If you make it a habit to regularly download your contacts, their details are easy to update so your conversations are always correct and relevant to them.
2. Determine ideal campaign and communication approaches and build more robust sales and marketing portfolios through running contact analytics.
3. If your LinkedIn profile ever gets lost, deleted, corrupted, or compromised, your contacts will be safe and sound in another spot.
With that understanding, you can dive right into it. First, export (or download) your LinkedIn data into an Excel document. Here’s how.
Remember: your LinkedIn contacts will be exported to the email account associated with your LinkedIn account. After you receive it, you can download it to Gmail, an Excel spreadsheet, or anywhere you like.
Pro Tip: We recommend opening it as an Excel document and importing it to HubSpot CRM where you can track it and keep up with it through using the most elegant, easy tool we know.
To get instructions on how to do that, read on!
Once you have your LinkedIn contacts in an Excel document, uploading it to HubSpot is easy.
Now, you have all your LinkedIn contacts in one place where you can keep track of them with the added benefit of a powerful CRM to help you with analytics, deals, campaigns, conversations, and more.
For tips and tricks for making the most of that data, read one of our articles on the beauty of HubSpot tools:
We’re always excited to connect with new people on LinkedIn. So, let’s be friends!
We’re HubSpot Platinum Solutions Partners, and connecting the right people at the right time to HubSpot is our deal. If that’s you, let’s talk.