Growth-Driven Design is a HubSpot-driven methodology for the design + development of websites that minimizes time sinks and waste that comes with traditional web design + dev because launch occurs quickly.
The beauty is in testing, iteration, and improvement based on insights gained from data and results that can be proven as reals users interact with the website over an 11-month period of time.
GDD shortens the time to launch by focusing on:
GDD has two phases:
The strategy + launch phase of a GDD website project takes approximately 30 days.
The GDD strategy focuses first on your different buyer personas.
Because websites should be customer-focused in order to attract, engage, and delight your customers to spin the growth flywheel, it's important to build your website for your customers right off the bat.
The strategy involves understanding and having empathy for:
Design, UX, and copy are created from a deep understanding of your prospects, leads, and customers first along with your brand.
The goal of the launch pad is to create a website that's better than your current site and push it live to gather data insights to make decisions on how to improve it to fit the needs of your prospects and customers. It's important to remember that this won't be the perfect site, YET. But, it's well on its way.
When your website is built in HubSpot CMS (it's free, btw), you can focus entirely on party plans because all you have to do is hit the GO button.
Once your site has launched, perform quantitative research with a data-based website audit that explores how people:
If you understand these key points, you can improve your user experience (UX). With that information, you also gain valuable knowledge about:
With this insight, your global and page-specific strategy can evolve into higher-performing pages over time.
As you gather new information by watching the data, create a list of improvements that will increase the value and UX of your site.
Consider the following items as an example:
Check off items on your list by phasing them in with monthly sprint cycles. When you've paired down the items on your list, notice that you begin to see exactly what your users need and what they don't (that you may have thought they needed when you began).
Now imagine what might have been wasted in time and effort had you built a website through traditional means over a three-month period. That's the beauty of GDD.
At Growth, we do everything with a growth mindset.
That means that we value progress over perfection, data, and iteration. It makes sense then that we have in-house designers and developers that are all about Growth-Driven Design and love to build beautiful, modern websites that serve real people.
Have some real people you need to serve with a new website? We've got you. Talk to a real person at Growth about your next website project. We're right here.