ADA Compliance Matters: Website Design for Digital Accessibility

(Last updated May 19, 2022)

When the Americans with Disabilities Act (ADA) was passed in 1990, it was to ensure that businesses and public service providers took the necessary steps to accommodate people with disabilities.

Today, more social and economic activities happen online, and that trend is only growing, so it's important that accessibility extends to digital experiences as well.

Because our business is focused on digital marketing, and our company culture has its foundation in diversity and inclusion, Growth is dedicated to making digital accessibility a foundational principle of marketing.

In 2020, Growth teamed up with accessiBe and adopted ADA best practices in website design and development because we believe that everyone has the right to the internet. Since then, we have helped address the needs of our community by building websites for all users. 

As an agency, we want to spread awareness and understanding of disabilities that are not immediately apparent and promote the full and effective participation in society for the dignity, rights, and well-being of people with disabilities.

We are proud to partner with accessiBe in building a next-generation user experience that stands out from the crowd with simplicity and ease of use that appeals to all our consumers.

The Importance of an ADA Compliant Website

Over 1 billion people (15 percent of the world’s population) live with some form of disability and/or face barriers to inclusion.

While the ADA originally focused on physical barriers, it recently began addressing technology barriers to ensure that digital information is accessible to those with sensory, cognitive, and physical disabilities.

By accommodating everyone who visits you online, you can better serve the needs of the people who are in search of what you create, build, sell, or do in your business.

Most websites aren’t designed to accommodate those who have vision or hearing impairments, or learning, cognitive, and other disabilities.

With the help of accessiBe, the #1 fully automated web accessibility solution for ADA & WCAG compliance, we were able to make our website fully accessible for all.

Using contextual understanding and image recognition, acessiBe’s AI scans analyze websites to learn what elements and functionality they include and adjust them for screen readers so that people with visual impairment can access them easily. 

This fully automated process is simple to install and ensures all users enjoy full and equal access to your website. 

Building Better With Growth 

An accessible website demonstrates that your business is committed to inclusion and helping others by promoting fairness. 

Our partnership with accessiBe has allowed us access to an effortless solution that automatically prepares our clients' websites to be ADA compliant.

Not only have we improved our customer’s experience, but our website also allows all our users to navigate at a high level across our pages that are full of needed resources for businesses.

At Growth, we understand the importance of ADA compliance and treat web accessibility as a necessity, not a feature.

In the words of Tim Berners-Lee, “The power of the web is in its universality. Access by everyone regardless of disability is an essential aspect.”

Together, let's build toward a disability-inclusive, accessible, and sustainable world.

Establish your business as a proactive, innovative leader and ensure that individuals with disabilities have the equal access they deserve. Book a meeting with us! Let's talk about how to make it happen.