HubSpot Automation for Each Phase of the Flywheel
On this page
(Last updated July 29, 2022)
Automations are triggered actions that occur automatically when a person interacts with your website or campaign in a specific way.
They show up in the form of helpful pop-ins, slide menus, and chatbots that ask visitors and prospects to perform an action like signing up for a newsletter, asking for assistance, and connecting with a sales rep.
Automation saves time and energy that teams would otherwise spend on repetitive tasks like creating reminders for the sales team when a lead asks a question, updating CRM data, and sending emails.
These automatic actions can be easily programmed into your HubSpot Marketing, Sales, and Service Hubs so that your team can focus on attracting, engaging, and delighting your prospects and customers.
Just so you know: your HubSpot automation should work on the flywheel just like your team does. Here’s how.
Automation to Attract
Marketing teams have their hands full when it comes to attracting new customers and converting them into new leads. HubSpot Marketing Hub provides marketing teams with tools and automation to:
- Simplify Segmentation - Automate your contact segmentation using active lists. Set up the criteria and contacts are added automatically.
- Welcome New Contacts - Use workflows to introduce your company to new contacts or subscribers.
- Put the Right Message in Front of the Right People - Use behavior-based workflows to send customized messages.
- Promote your Next Product - Get the word out about your next big launch with email automation.
- Event Confirmation + Reminders - Send attendees a confirmation email as soon as they’ve registered for an event. Send reminder emails for upcoming events.
Automation to Engage
Give your sales team a leg up on the competition with sales software and automation that amplify their efforts:
- Prioritize Prospects - Use lead scoring and intent data to identify best-fit prospects.
- Keep Track of the Next Step - Set reminders automatically for the next email, call, or other sales action.
- Personalize Follow-Ups - Follow up with prospects with the right message at the right time.
- Simplify Meeting Setup - Make it easy for prospects to schedule a meeting with you by creating a meeting link.
- Lead Assignment - Automatically route leads to sales reps based on any criteria like location, territory, deal size, and more.
- Generate Quotes + Pricing - Qualify leads with short answer forms that allow you to deliver a quote automatically.
- Proposal Software - Software applications like PandaDoc can integrate with Hubspot CRM to alert you when your customer opens your email or document, how long they spent reading it, and even when they sign.
Automation to Delight
“Delighting” with “Automation” may seem counterintuitive, but if the point of serving customers is to do so quickly and efficiently, then HubSpot Service Hub automation is a huge win.
Add friendly, warm, brand-specific copy and imagery to your automation to mirror your actual service team. Modern tools with a personal touch assist your service team to:
- Help Your Customer Help Themselves - Guide customers through known obstacles with self-serve support like a chatbot or help desk automation.
- Follow-Up, Post-Sale - Stay in touch with customers past the point of sale.
- Capture Feedback - Would your customers recommend your service to a friend? Set up customer loyalty surveys to track your Net Promoter Score, Customer Effort Score, or Customer Satisfaction.
If your Marketing, Sales, and Service teams don’t have automation on their side, they are at risk of falling behind your competition.
Growth is a HubSpot Diamond Solutions Partner, and we’re never happier than when we get to help our clients build automation tools in HubSpot that spin their flywheel automatically. Just ask us. We're right here.
Explore More Insights: Related Blog Posts
-
HubSpotMar 4, 2022Growth Marketing Firm
Email Automation Tools: HubSpot Sequences + Workflows
(Last updated October 4, 2022) Most of our HubSpot clients are interested in automation tools for their...
-
Inbound MarketingApr 13, 2021Ashley Lilly
HubSpot: An Inbound Marketing Engine
(Last updated on May 10, 2022) If you think CRM software is just about contact management for your sales...
-
Inbound MarketingApr 21, 2021Ashley Lilly
The Launch of HubSpot Operations Hub
Entering at center stage: HubSpot Operations Hub Designed to help your company run better so you can grow...
-
HubSpotJan 17, 2022Growth Marketing Firm
8 Daily Habits for a Healthy Sales Pipeline
(last updated July 7, 2023) Habit #1? HubSpot.
-
CRMDec 29, 2021Growth Marketing Firm
Why Your Business Needs HubSpot’s Social CRM
Social media connections can become real leads, but it’s not the perfect space for hard sells right off the...
-
Discovery + StrategyMar 29, 2021Ashley Lilly
Getting Started with HubSpot Onboarding
So you’ve taken that first step to improve your digital marketing approach by investing in HubSpot and want...
-
CRMNov 28, 2023Katrina Horne
Best Practice Unpacked: Why Logging Email + Interaction in HubSpot Matters
Communication is key for developing relationships with prospects and customers. This is why it's worth...
-
CRMFeb 18, 2022Growth Marketing Firm
6 HubSpot Features that Boost Customer Experience
When your customers have a delightful experience with your business, they become promoters of it. And thus,...
-
HubSpotSep 23, 2024Richard Walsh
Unlocking Business Potential with Breeze Intelligence
Breeze Intelligence is the data solution you didn’t know you needed. It’s like having a secret weapon for all...