Micro Lesson

Account-based marketing 101: Covering the Basics to Help You Level Up Demand Generation

Dive into the essentials of Account-Based Marketing (ABM) with us on April 16th at 4:30pm EST. Join Christopher Nault and Rick Barcellos for a compelling 30-minute Micro Lesson that will guide you through the foundational concepts of ABM and how it can significantly enhance your demand generation efforts.

What to expect:

• A clear breakdown of what ABM really is and why it matters in today's B2B landscape.
• Insight into the vital role of coordination between sales and marketing to drive ABM success.
• Practical strategies and tools that support effective ABM execution.
• How to create targeted account lists for maximum engagement and conversion.
• Evaluating your company’s readiness for implementing ABM and making the most out of it.

This session is perfect for those new to ABM or looking to refine their approach with foundational insights and actionable strategies. Secure your spot now and take the first step towards mastering ABM for your business!