Micro Lesson

ABM 101: Building Your Best Target Account List

Master ABM Target Account Lists

Join us for a dynamic event where ABM strategy transforms from concept to execution! Dive into the nuances of crafting refined target account lists and learn the art of Account-Based Marketing precision. With industry expert Christopher Nault, you'll unlock the secrets to identifying your star accounts and positioning your ABM campaigns for breakthrough success.

Discover the insider tricks to leveraging your CRM and sales data effectively. Explore the smart practice of account tiering—when to apply it, and just as crucially, when to avoid it. And get actionable insights to recognize the pivotal moments to pivot or double down.

In the Webinar you'll learn:

• Building target account lists from sales/CRM data
• Insights on Account "Tiering" strategy
• Recognizing signals for strategic pivots
• Best practices for effective ABM campaigns