Growth Marketing Firm-image
By Growth Marketing Firm
Understanding Breeze Intelligence Terminology
11:45

On this page

    Understanding the key terms around Breeze Intelligence is like having the map before you hit the road. You don’t want to get stuck halfway through a new feature, scratching your head over jargon. The good news? We’ve got you covered with this quick, no-fluff glossary.

    Breeze Intelligence is all about making your CRM smarter—enriching your data, improving conversions, and identifying buyer intent. But, like with any shiny new tool, the terminology can feel like a maze. That’s why breaking down these key terms is your first step to using it like a pro.

    Think of this glossary as your cheat sheet to navigating Breeze. Whether you’re just getting started or need a refresher, this guide will make sure you’re not missing out on any of the magic that Breeze Intelligence brings to the table. Ready? Let’s dive in.

    Data Enrichment Terms

    Data enrichment is where the magic of Breeze Intelligence really begins. It's all about filling in the gaps, so your CRM is complete and ready for action. Let's break down the key terms that make data enrichment so powerful.

    Data Enrichment

    Data enrichment is the process of enhancing your CRM with missing details. Breeze Intelligence automatically pulls information like job titles, company size, and social media profiles​. It transforms your basic records into fully enriched profiles ready for marketing and sales outreach.

    Think of it like adding the final pieces to a puzzle. Now you’ve got the whole picture, not just a few scattered pieces. With enriched data, your team has everything they need to tailor outreach and close deals more effectively.

    Contact Enrichment

    Contact enrichment focuses on personal details, like job role and location. This gives your team a much clearer view of who they’re engaging with. Instead of blindly reaching out, you know if you're talking to the decision-maker or a gatekeeper​.

    For example, Breeze Intelligence can instantly add a CMO’s title and location to their contact record. That’s key intel for personalizing your approach and improving conversion chances.

    Company Enrichment

    Company enrichment zooms out to focus on firmographic data—things like industry, revenue, and employee count. This helps you prioritize accounts based on their fit with your ideal customer profile​.

    Let’s say you’re targeting a company in the healthcare industry with 500 employees. With company enrichment, you instantly know whether this company fits your criteria before you even reach out​. That means smarter targeting and fewer wasted efforts.

    Automatic Enrichment

    Automatic enrichment takes the heavy lifting off your plate. Once a new contact or company enters your CRM, Breeze Intelligence automatically updates it with relevant details​. No manual work, just enriched data on autopilot.

    This is especially handy if you have a high volume of inbound leads. Your CRM gets updated in real-time, so your team can focus on engaging instead of data entry​.

    Bulk Enrichment

    Bulk enrichment allows you to update large lists of records all at once. This is perfect if you have a massive database that needs a refresh​. Think of it as hitting the "easy button" for enriching thousands of contacts without doing it one by one.

    For example, you could bulk enrich a list of 1,000 leads with their job titles, company size, and social media links​. It’s a lifesaver when you’re sitting on a big pile of old data.

    Enrichment Settings

    Enrichment settings give you control over how and when you want records enriched. With Breeze, you can choose automatic enrichment, continuous updates, or manual control​. It’s all about tailoring the process to your business needs.

    For instance, you can let Breeze continuously enrich existing records if your contacts’ info changes frequently. Or, if you like keeping tabs on every credit, you can opt for manual enrichment​.

    Buyer Intent Terms

    Understanding buyer intent is like having a sneak peek into your prospects' minds. It’s all about knowing which companies are showing interest based on their behavior, so your team can prioritize the right accounts. Let’s dig into the terms that define how you can leverage buyer intent data through Breeze Intelligence.

    Buyer Intent

    Buyer intent shows you which companies are actively engaging with your content or website, signaling their readiness to buy. Breeze Intelligence taps into this data, letting you see who’s been browsing key pages like pricing or demo requests​.

    For example, if a company keeps visiting your pricing page, that’s a flashing neon sign—they’re interested. With buyer intent data, you can reach out at just the right moment, when they’re most likely to convert​.

    Target Markets

    Target markets lets you define who your ideal accounts are, based on attributes like company size, industry, and location​. This helps you focus your efforts on high-fit accounts and avoid wasting time on leads that don’t match your goals.

    Imagine you’re looking for tech companies in the U.S. with over 500 employees. You can filter your market down to this specific niche, so your sales team knows exactly where to aim their outreach​.

    Intent Criteria

    Intent criteria let you define what signals are important for showing buyer intent. This could be specific behaviors like visiting a pricing page, downloading a whitepaper, or filling out a contact form​. By setting these triggers, you’ll know which actions indicate serious interest.

    For example, you might decide that visiting your case study page twice in a week is a key intent signal. You can set this as a criterion in Breeze Intelligence to make sure your sales team knows who’s ready for a conversation​.

    Intent Orchestration

    Intent orchestration is how you manage and act on buyer intent data. With Breeze Intelligence, you can create workflows to automatically assign high-intent accounts to your sales team or send targeted emails​. It’s about making sure no hot lead slips through the cracks.

    Let’s say a company visits your demo page five times in two days. Breeze can trigger an automatic workflow that assigns this account to a rep for follow-up. This ensures your team is always engaging with the right prospects at the right time​.

    Company Keywords

    Company keywords help you refine your targeting even further. With over 1,500 keywords to choose from, you can filter down to very specific types of companies within industries​. It’s perfect for honing in on niche markets.

    For instance, if you're focused on “3D printing” companies within the manufacturing sector, you can use these keywords to zero in on relevant accounts. It’s all about laser-focused targeting that saves time and effort​.

    Breeze Intelligence Features

    Breeze Intelligence isn’t just about collecting data—it’s about putting that data to work in smart ways. The platform is designed to make your CRM more powerful, dynamic, and insightful. Here’s a breakdown of the key features that help you turn data into action.

    Form Shortening

    Form shortening is one of those features that seems small but packs a punch. Breeze Intelligence dynamically reduces the number of fields your prospects have to fill out by auto-populating information you already have​. The result? Higher conversion rates, because fewer fields mean less friction.

    For example, instead of asking for job title, company size, and industry on every form, Breeze pulls that data from your existing records. All the prospect has to do is enter their email, and the rest gets filled in automatically​. It’s form-filling magic.

    Intelligence Tab

    The Intelligence Tab is your go-to space for both company enrichment and visit-based data insights. It’s like having a 360-degree view of any company in your CRM. You can quickly see not only who’s visiting your site but also the enriched data that Breeze has added to their profile​.

    Let’s say you’re reviewing a high-fit account. In the Intelligence Tab, you can see all their engagement history, from which pages they’ve visited to updated firmographic data. This gives your team a clear, actionable picture of each lead without switching between tools​.

    Buyer Intent Overview

    The Buyer Intent Overview gives you a high-level look at your total addressable market (TAM) and which companies within that TAM are showing real interest. This visual breakdown helps you understand where to focus your attention, based on the level of engagement each company is showing​.

    Think of it as your lead-scoring board—companies that are visiting key pages or downloading resources bubble up to the top. This view lets your sales team know which accounts are hot and ready for outreach, and which ones may need more nurturing​.

    Pricing & Credit Terms

    Understanding how Breeze Intelligence pricing works is key to getting the most out of it. Credits power the enrichment features, and knowing how to manage them ensures you stay on top of costs while maximizing value. Let’s break down the most important terms related to pricing and credits.

    Credits

    Credits are the currency of Breeze Intelligence. Each time a contact or company is enriched, one credit is used. The more you enrich, the more credits you burn through, so it’s essential to keep an eye on your usage​.

    For example, if you’re enriching every new contact automatically, you’ll be using credits every time a lead enters your CRM. With manual enrichment, you have more control over when credits are spent, allowing you to prioritize high-value leads​.

    Bulk Enrichment Fee

    Bulk enrichment is a powerful option when you’ve got a massive database that needs a one-time update. However, this comes with a one-time fee based on the number of records you’re enriching. It’s a smart choice when you’re sitting on a large backlog of contacts​.

    Imagine having thousands of older records that need refreshing—running a bulk enrichment ensures all those records are updated at once, keeping your database fresh without manually enriching each record individually​.

    Pricing Tiers

    Breeze Intelligence offers different pricing tiers based on how many credits your business needs each month. The tiers range from smaller packages with 100 credits to larger plans with up to 10,000 credits​.

    For example, a small business might choose the 100-credit tier to test the waters, while a larger company with a high volume of leads would likely opt for the 1,000-credit tier. The key is matching the right tier to your lead volume and business needs​.

    Maximize Your Breeze Intelligence Potential Today

    Breeze Intelligence is packed with powerful tools to enrich your CRM, identify buyer intent, and streamline your marketing efforts.

    By understanding these key terms, you’re now equipped to navigate Breeze more effectively, optimizing how you manage leads, prioritize accounts, and spend your enrichment credits.

    Take what you’ve learned here and apply it strategically. Whether you're automating enrichment or fine-tuning your buyer intent signals, Breeze can be the key to smarter, more effective data management.

    Ready to dig deeper? Explore the rest of our blog for more tips, guides, and insights that will help you leverage Breeze to its fullest. Here's a few to get you started.