In a strategic shift to amplify their B2B operations, Mechanix Wear and Chicago Protective Gear partnered with Growth to integrate account-based marketing (ABM) into their existing business framework. The initiative began as an experimental approach, with gradual increases in investment to measure effectiveness and impact. Throughout this process, we worked in close collaboration with the Global VP of Commercial Marketing, ensuring alignment with the brands' overarching commercial strategies.
Rather than overhauling their existing marketing and sales efforts, this partnership aimed to complement and enhance them through targeted ABM tactics. This approach allowed for a more measured, data-driven transition, aligning closely with the brands' needs and market dynamics. The focus was on not just adding a new marketing dimension but doing so in a way that seamlessly integrates with and amplifies their established practices.
Growth Marketing Firm, Feb 26, 2025
In the competitive landscape of sales, where every dollar spent could be the difference between a lead and a loyal customer, understanding and optimizing your Customer Acquisition Cost (CAC) through HubSpot Enterprise tools is not just a strategy - it's a necessity. Here's how leveraging these tools can streamline your sales processes, improve efficiency, and significantly reduce your CAC, ensuring that every effort contributes directly to your bottom line.
Rick Barcellos, Feb 26, 2024
In the ever-evolving world of B2B sales, staying ahead means not just keeping pace with the trends, but shaping them. That's where the Redwood Room community comes in - a unique ecosystem designed specifically for sales and marketing executives.
Rick Barcellos, Feb 22, 2024
In the dynamic realm of B2B sales and marketing, the choice of data and sales execution tools can significantly influence a company's success. Today, we're putting the spotlight on Apollo.io, contrasting it with the familiar ZoomInfo, to understand how Apollo.io's unique approach is revolutionizing the sales technology landscape.
Rick Barcellos, Feb 15, 2024
In the evolving landscape of business strategy, Growth Operations emerge as a pivotal element driving companies toward unprecedented success. By breaking down the silos between sales, marketing, and customer service, Growth Operations fosters a holistic approach to business growth, customer satisfaction, and operational efficiency.
Chris Nault, Feb 12, 2024
If you're a US-based manufacturing or professional services business with over $10 million in annual recurring revenue (ARR), using HubSpot Sales Hub, and aiming for aggressive growth (15% or more) in 2023-2024, our benchmark group is designed specifically for you. This free initiative is for businesses committed to a mix of inbound and outbound strategies and eager to gauge their performance against similar companies.
Growth Marketing Firm, Dec 8, 2023
