Marketing in the digital age demands more than creativity; it requires a keen understanding of metrics like Customer Acquisition Cost (CAC) to ensure marketing budgets are spent wisely. By harnessing the power of HubSpot Enterprise tools, marketing executives can not only craft compelling campaigns but also track, analyze, and optimize their impact, driving down CAC while maximizing marketing ROI.

Rick Barcellos, Feb 26, 2024

Merit School of Music, a prestigious music education institution in Chicago, faced a significant hurdle in managing its customer data. The manual and error-prone data entry processes were impeding their ability to deliver personalized communications and services. Seeking a transformative solution, they envisioned an integration that would revamp their customer relationship management (CRM) system, specifically targeting the efficiency and accuracy of data management.

Growth Marketing Firm, Feb 6, 2024

In a strategic shift to amplify their B2B operations, Mechanix Wear and Chicago Protective Gear partnered with Growth to integrate account-based marketing (ABM) into their existing business framework. The initiative began as an experimental approach, with gradual increases in investment to measure effectiveness and impact. Throughout this process, we worked in close collaboration with the Global VP of Commercial Marketing, ensuring alignment with the brands' overarching commercial strategies.

Rather than overhauling their existing marketing and sales efforts, this partnership aimed to complement and enhance them through targeted ABM tactics. This approach allowed for a more measured, data-driven transition, aligning closely with the brands' needs and market dynamics. The focus was on not just adding a new marketing dimension but doing so in a way that seamlessly integrates with and amplifies their established practices.

Growth Marketing Firm, Jan 22, 2024

September brought game-changing updates from HubSpot, empowering users with enhanced tools for efficiency and workflow streamlining.

Growth Marketing Firm, Sep 25, 2023

 HubSpot users, it's time to dive into this week’s HubSpot product updates list.  

Growth Marketing Firm, Apr 20, 2023

Nothing can take the place of good ole human-to-human conversation to solve a problem and offer up a perfect solution. However, online customers need online solutions that, more and more, need to be NOW.

Growth Marketing Firm, Feb 1, 2022