In a strategic shift to amplify their B2B operations, Mechanix Wear and Chicago Protective Gear partnered with Growth to integrate account-based marketing (ABM) into their existing business framework. The initiative began as an experimental approach, with gradual increases in investment to measure effectiveness and impact. Throughout this process, we worked in close collaboration with the Global VP of Commercial Marketing, ensuring alignment with the brands' overarching commercial strategies.
Rather than overhauling their existing marketing and sales efforts, this partnership aimed to complement and enhance them through targeted ABM tactics. This approach allowed for a more measured, data-driven transition, aligning closely with the brands' needs and market dynamics. The focus was on not just adding a new marketing dimension but doing so in a way that seamlessly integrates with and amplifies their established practices.
Growth Marketing Firm, Feb 26, 2025
With today’s pressure to grow the pipeline and book more meetings, it’s easy to fall back on a “spray and pray” approach—sending mass emails and hoping for the best. But let’s be real: that just doesn’t cut it anymore.With a 150% increase in email volume, the noise is deafening, and buyers are more selective than ever.
Jesse D'Agostino, Oct 10, 2024
Growth executed a highly targeted account-based marketing (ABM) campaign for Mechanix Wear and Chicago Protective Apparel, clients in the safety equipment industry. The campaign leveraged advanced tools and strategies, focusing on specific personas within multiple industries to drive engagement and conversions. The strategy's effectiveness was evident in the impressive results and significant lessons learned about targeting, tracking, and communication.
Growth News, Aug 2, 2024
In a digital-dominated marketing landscape, aligning sales and marketing teams under the Account-Based Marketing (ABM) umbrella has never been more crucial. The recent webinar hosted by Christopher Nault, founder and CEO of Growth, delved into the intricacies of fostering impactful sales and marketing collaborations that transcend traditional barriers and yield tangible business outcomes.
Rick Barcellos, Jul 15, 2024
Are you looking to streamline your business's outreach and target high-value accounts more precisely? In our latest webinar, Christopher Nault, the seasoned founder and CEO at Growth, shared invaluable insights into utilizing Account-Based Marketing (ABM) effectively with powerhouse tools like HubSpot and Apollo.io. This detailed blog captures the essence and strategies discussed during this insightful session that focuses on overcoming common ABM challenges and maximizing outreach potential.
Rick Barcellos, Jun 18, 2024
Are you ready to dive deep into the world of Account-Based Marketing (ABM) and discover how to build not just any target account list but the best target account list? This transformative approach, championed by Christopher Nault, founder and CEO of Growth, focuses on fine-tuning your ABM strategies to supercharge your marketing efforts. Whether you're gearing up for your first ABM campaign or looking to optimize an existing one, this detailed guide explores the why, the how, and the laser-focused tactics you need to succeed.
Rick Barcellos, May 28, 2024
