The Top 3 Ways to Get More Value from Your HubSpot CMS Theme

So, you've downloaded our Redwood Industrial Theme for HubSpot's Content Hub, you should already know that you're working with a powerful, flexible website solution—but how to get the most out of it?

Redwood was built to help businesses create, manage, and scale their websites without needing a developer. Whether you’re a marketer, business owner, or part of a larger team, this theme gives you the tools to customize, optimize, and grow your site with ease.

To help you take full advantage of what Redwood Industrial offers, here are three key ways to maximize its value and build a high-performing HubSpot website immediately after purchasing the theme.

Customize your branding & styling for a cohesive look

One of the first (and most important) steps when setting up your Redwood theme is branding it to match your company’s identity.

Without customization, your website might not feel like “you”—which can impact brand consistency, trust, and user experience.

how to do it right:

• Set up your Brand Kit in HubSpot: Upload your logo, and define your core brand colors. Redwood automatically pulls from this to create a consistent look.
• Fine-tune Redwood's styling options: Unlike many marketplace themes that limit your control, Redwood lets you adjust:
  - Button Styles
  - Header/Footer Styles
  - Navigation Options
  - Form Styling
  - Typography
  - Layout Structures
  - Background Color and Image Settings. 
  
• Keep it consistent across pages: By setting global styles, your changes will apply across your entire website, so every page looks and feels like a part of the same brand. 

Pro Tip: A well-branded website builds trust and credibility, making it easier for visitors to recognize and engage with your business.

optimize navigation & global elements for a seamless experience

Your website’s navigation and structure play a huge role in user experience and conversion rates. A poorly organized site frustrates visitors—and if they can’t find what they’re looking for, they’ll leave.

how to do it right:

• Set Up Your Header & Footer Early: These elements appear on every page, so they need to be well-organized and user-friendly. 
• Create a Clear Menu Structure: Even if you don't have all your pages built yet, create a placeholder navigation menu with logical categories. 
• Utilize Redwood's Advanced Features: Redwood offers rare features, including:
  - A utility bar for contact info, social links, or CTAs.
  - Membership capabilities for gated content, login-based navigation, or exclusive sections.
  - Flexible header layouts that can be customized per page type. 
  

Pro Tip: A well-structured navigation reduces bounce rates and increases engagement, keeping visitors on your site longer.

leverage no-code customization for maximum flexibility

One of the biggest advantages of using the Redwood Industrial Theme is the ability to build and update your site without developer support.

how to do it right:

• Use Drag-and-Drop Modules: Instead of working with rigid templates, Redwood allows you to customize each section using flexible modules that offer multiple layout and styling options. 
• Test Different Layout Variations: Every module in Redwood can be used in multiple ways, giving you the power to adjust the design and content layout on the fly. 
• Take Advantage of Built-In Templates: Whether you need a landing page, blog post, pricing page, or service page, Redwood includes pre-built templates that can be customized in minutes. 
• Go Custom (If Needed): While our theme is designed for no-code users, it also allows CSS and HTML modifications via a child theme for businesses that want deeper customization. 

Pro Tip: With a flexible CMS theme, your marketing team can manage and update the website without constantly relying on developers, saving time and money.

final thoughts: make the most of your hubSpot cMS theme 

A great theme is more than just a design template—it’s a foundation for growth.

By focusing on branding, navigation, and no-code customization, you’ll create a professional, high-performing website that looks great, functions smoothly, and is easy to manage.

At Growth, we built the Redwood Industrial Theme to be scalable, user-friendly, and consistently updated—so you’ll always have the latest features and best practices at your fingertips.

Ready to build a better website on HubSpot? Get started with the Redwood Industrial Theme today. 

Need help getting things started? Book a consultation with Nathan Gifford, the creator of the Redwood Industrial Theme or get in touch with him through our free Slack Community!