(last updated August 29, 2022)
Before going heads-down on optimizing your website for lead generation, take a hot minute to think carefully about what you mean by a “lead.”
Growth Marketing Firm, Sep 3, 2021
At Growth Marketing Firm, we help businesses accelerate growth through results-driven digital solutions. We’re a marketing and software solutions agency that provides CRM consulting, branding and content, website design, marketing services, sales strategy, and more. Since 2017, we’ve been working with businesses of all sizes across various industries all over the world. By leveraging modern technologies and market trends, we expand reach, maximize ROI, and increase sales.
Growth Marketing Firm, Aug 27, 2021
(last updated November 15, 2022)
If you're thinking about launching or rebuilding your website, you're facing a big question: which Content Management System (CMS) platform will you use to build your site.
Every CMS comes equipped with its own capabilities and design, so it’s important to align your website goals to reduce design and maintenance overhead and give you the freedom to produce targeted, optimized content with an intuitive design.
The two most popular CMS platforms are HubSpot CMS and WordPress, so let's take a look at the two in-depth to help make your evaluation and see which one comes out on top.
Ashley Lilly, Apr 20, 2021
(last updated April 19, 2022)
Let's get right down to it: Do meta descriptions matter? Yes!
Why? The meta description is one of the first elements of a website that visitors see, and it can have a powerful impact on whether or not people click through your Search Engine Results Pages (SERPs) onto your content.
When you think about user experience and the conversion benefits of an expertly written page description, things like click-through rate (CTR) and what your website offers all change when you optimize the meta description correctly.
Let's take a deep dive into exactly what meta descriptions are and why they're important. We’ll also show how to apply these SEO best practices to your website.
Ashley Lilly, Apr 15, 2021
(Last updated May 19, 2022)
When the Americans with Disabilities Act (ADA) was passed in 1990, it was to ensure that businesses and public service providers took the necessary steps to accommodate people with disabilities.
Today, more social and economic activities happen online, and that trend is only growing, so it's important that accessibility extends to digital experiences as well.
Because our business is focused on digital marketing, and our company culture has its foundation in diversity and inclusion, Growth is dedicated to making digital accessibility a foundational principle of marketing.
In 2020, Growth teamed up with accessiBe and adopted ADA best practices in website design and development because we believe that everyone has the right to the internet. Since then, we have helped address the needs of our community by building websites for all users.
As an agency, we want to spread awareness and understanding of disabilities that are not immediately apparent and promote the full and effective participation in society for the dignity, rights, and well-being of people with disabilities.
We are proud to partner with accessiBe in building a next-generation user experience that stands out from the crowd with simplicity and ease of use that appeals to all our consumers.
Ashley Lilly, Dec 3, 2020
