Did you know that more than 3.5 billion searches are made every day on Google and that it holds over 85% of the desktop search engine market share? With the amount of information available on the internet, finding what you need would be nearly impossible without some help sorting through it all. Needless to say, Google is popular, and businesses looking to perform well in organic search results need to know what factors Google takes into account when ranking content. While there’s no magic to the nature of Google’s algorithm, let’s take a look at how Google ranks websites and the insights you can take to soar to the top of a search engine results page.
Growth Marketing Firm, Jun 18, 2020
(Updated March 31, 2022)
If you’re like most marketers, you know there are a multitude of tools out there built specifically to help with certain aspects of inbound marketing.
However, none are more powerful than your very own website.
But, only if it's doing its job.
(Is it? Ask our free website grader tool. It knows ALL).
The fact is that most of your potential customers will have their first interaction with your business through your website (and they'll look for it if they find your name somewhere else). So, it absolutely must be working well if you want to grow your business.
Your current customers need it, too. It's the first place they'll go to:
Given all these factors, turning your website into the ultimate sales tool has the potential to attach a rocket booster to the back end of your business.
Ashley Lilly, May 19, 2020
