Influencer marketing, much like celebrity endorsements, follows a simple premise: A brand works with a public figure to gain new attention and business.
Micro-influencer marketing follows the same premise, but on a smaller scale.
Growth Marketing Firm, Aug 30, 2021
At Growth Marketing Firm, we help businesses accelerate growth through results-driven digital solutions. We’re a marketing and software solutions agency that provides CRM consulting, branding and content, website design, marketing services, sales strategy, and more. Since 2017, we’ve been working with businesses of all sizes across various industries all over the world. By leveraging modern technologies and market trends, we expand reach, maximize ROI, and increase sales.
Growth Marketing Firm, Aug 27, 2021
(Updated March 31, 2022)
In last week’s Growth blog, we talked about how the Buyer’s Journey mirrors the journey of the hero and therefore decided to call our prospective clients “buyer heroes” (because they are).
This week, we’ll show you how appealing to the buyer hero at every step of their journey with valuable, high-quality content that aligns with their needs at each stage is fundamental to creating the trust that will make them yours forever (and inspire them to bring their friends).
Growth Marketing Firm, Jun 18, 2021
Updated March 25, 2022
Rejuvenate your team, create your brand, and grow your business in the process.
Right, this minute, there are 1.3 billion (with a capital B) Instagram users, and 81% are using the platform to research businesses and brands.
That’s a lot of opportunity to delight even more people with what you have to offer the world. (Look at that! The HubSpot Flywheel works everywhere).
If the phrase “Instagram for Business” sounds a little intimidating and conjures ideas of highly curated, sharp images and infographics that look expensive, we get it.
We remember that feeling, so we put together this guide to show you that it’s actually a lot easier than it looks for a number of reasons.
The most important one? It's FUN, and when something is fun, it’s not really working at all—especially if you follow a content framework that fits your business, involves your team, and evolves your brand over time.
Here’s a little secret: because Instagram looks like a website no matter what, it’s always going to look fantastic with minimal effort—especially with Instagram’s built-in tools in Reels, Stories, and Live—so just play!
All the best play has a dash of order, and we’ve discovered that alternating our posts for balance and structure helps us stay focused without having to think too much about what type of content we’re going to post from day to day.
Growth Marketing Firm, Jun 7, 2021
Question: Does your business create content specifically for existing prospects with the purpose to convert them into customers?
Answer: Let’s find out.
Ashley Lilly, May 7, 2021
