Hapily: Revolutionizing Event Management with HubSpot
Click to view Hapily: Revolutionizing Event Management with HubSpot
Managing events is, let’s be honest, a juggling act. There are plans to make, audiences to manage, and so...
Top 4 SEO Benefits of BloggingTop 4 SEO Benefits of Blogging
We already know that SEO drives business.
Top ABM Statistics + Why They MatterTop ABM Statistics + Why They Matter
As the demand for personalized marketing continues to grow, account-based marketing (ABM) has become one of the hottest...
Top 14 KPIs for Marketing TeamsTop 14 KPIs for Marketing Teams
The best key performance indicators (or KPIs) derive from aligning data with your business goals. Analysis of KPIs can...
How to Connect LinkedIn + HubSpot Marketing HubHow to Connect LinkedIn + HubSpot Marketing Hub
Growth Marketing Firm · How To Connect LinkedIn + HubSpot Marketing Hub Growth Hack: connect your brand LinkedIn...
A Growth Guide to Account-Based MarketingA Growth Guide to Account-Based Marketing
Growth Marketing Firm · A Growth Guide To Account - Based Marketing What if your sales team could begin conversations...
The Growth Guide to Lead MagnetsThe Growth Guide to Lead Magnets
Growth Marketing Firm · The Growth Guide To Lead Magnets “Lead Magnet!” What a great term, right?!
How to Set Up Your Brand Kit in HubSpot: A Step-by-Step Guide
Click to view How to Set Up Your Brand Kit in HubSpot: A Step-by-Step Guide
Let’s talk about something super important—branding. Your brand is more than a logo or a catchy tagline. It’s...
Why Soft Skills Matter More Than Ever in the Age of AI
Click to view Why Soft Skills Matter More Than Ever in the Age of AI
AI is everywhere now, from automating workflows to crafting content—and for those who know me (and those who...
Better Leads, Bigger Wins: Master Prospecting in 3 Steps with Apollo.io
Click to view Better Leads, Bigger Wins: Master Prospecting in 3 Steps with Apollo.io
With today’s pressure to grow the pipeline and book more meetings, it’s easy to fall back on a “spray and...
The Real Cost of the WordPress vs. WP Engine Feud
Click to view The Real Cost of the WordPress vs. WP Engine Feud
The WordPress vs. WP Engine feud isn’t just tech industry gossip; it’s a real mess, and it’s starting to...
The Ultimate Guide to Creating Engaging B2B Content That Isn’t Boring
Click to view The Ultimate Guide to Creating Engaging B2B Content That Isn’t Boring
You know what’s wild? B2B content doesn’t have to be boring. Yet, we see it all the time: stiff, formal posts...
5 Easy Ways to Engage Your Audience on TikTok and Build a Loyal Community
Click to view 5 Easy Ways to Engage Your Audience on TikTok and Build a Loyal Community
TikTok’s like this wild, never-ending conversation, right? It’s where people are constantly interacting,...
INBOUND24 Recap: Key Highlights and Exciting Future Prospects
Click to view INBOUND24 Recap: Key Highlights and Exciting Future Prospects
Hey, did you catch INBOUND24? It was a blast, seriously. A mix of tech talks, human insights, and some real...
Understanding Breeze Intelligence Terminology
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Understanding the key terms around Breeze Intelligence is like having the map before you hit the road. You...
Is Automatic or Manual Data Enrichment Right for Your Business?
Click to view Is Automatic or Manual Data Enrichment Right for Your Business?
Data enrichment is like the magic wand your CRM has been waiting for. It fills in the gaps—things like job...
As the demand for personalized marketing continues to grow, account-based marketing (ABM) has become one of the hottest topics in the industry. And we’ve been talking about it a lot at Growth because we just launched it as one of our new service offerings (and it’s WORKING!)
Growth Marketing Firm, Oct 26, 2022
The best key performance indicators (or KPIs) derive from aligning data with your business goals. Analysis of KPIs can help you measure how well your organization is performing with respect to those goals.
When everything your organization does in sales, marketing, and service is tracked in HubSpot, you have access to reports that include some of the best KPIs already built in (as well, HubSpot makes building custom reports super easy).
Fun fact: each member of your team can build their own KPI dashboard in HubSpot to keep track as they go.
So, with that in mind, we've put together a list of the top 14 KPIs for tracking the success of all your marketing strategies and efforts.
- Website Visitors
- Organic Website Traffic
- Referral Traffic
- Conversion Rate
- Follower Growth
- Social Media Engagement
- Return On Ad Spend (ROAS)
- Marketing Qualified Leads (MQL)
- Sales Qualified Leads (SQL)
- Customer Acquisition Cost (CAC)
- Lifetime Value of a Customer (LTV)
- Net Promoter Score (NPS)
- Customer Retention
- Return on Investment (ROI)
Let's get into some details on these valuable KPIs for your marketing team.
Growth Marketing Firm, Sep 9, 2022
Growth Hack: connect your brand LinkedIn profile (and even LinkedIn profiles of key members of your RevOps team) to your HubSpot Marketing Account (pro + enterprise).
Growth Marketing Firm, Sep 6, 2022
What if your sales team could begin conversations with the companies that were the best fit and the highest value for your business?
Growth Marketing Firm, Aug 17, 2022
