Resources:  Inbound Marketing (3)

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Top ABM Statistics + Why They MatterTop ABM Statistics + Why They Matter
As the demand for personalized marketing continues to grow, account-based marketing (ABM) has become one of the hottest...
Top 14 KPIs for Marketing TeamsTop 14 KPIs for Marketing Teams
The best key performance indicators (or KPIs) derive from aligning data with your business goals. Analysis of KPIs can...
How to Connect LinkedIn + HubSpot Marketing HubHow to Connect LinkedIn + HubSpot Marketing Hub
Growth Marketing Firm · How To Connect LinkedIn + HubSpot Marketing Hub Growth Hack: connect your brand LinkedIn...
A Growth Guide to Account-Based MarketingA Growth Guide to Account-Based Marketing
Growth Marketing Firm · A Growth Guide To Account - Based Marketing What if your sales team could begin conversations...
The Growth Guide to Lead MagnetsThe Growth Guide to Lead Magnets
Growth Marketing Firm · The Growth Guide To Lead Magnets “Lead Magnet!” What a great term, right?!

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How to Set Up Your Brand Kit in HubSpot: A Step-by-Step Guide-featured-image

How to Set Up Your Brand Kit in HubSpot: A Step-by-Step Guide

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Let’s talk about something super important—branding. Your brand is more than a logo or a catchy tagline. It’s...
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Why Soft Skills Matter More Than Ever in the Age of AI

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AI is everywhere now, from automating workflows to crafting content—and for those who know me (and those who...
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The Real Cost of the WordPress vs. WP Engine Feud

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The WordPress vs. WP Engine feud isn’t just tech industry gossip; it’s a real mess, and it’s starting to...
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Understanding Breeze Intelligence Terminology

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Understanding the key terms around Breeze Intelligence is like having the map before you hit the road. You...
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Unlocking Business Potential with Breeze Intelligence

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Breeze Intelligence is the data solution you didn’t know you needed. It’s like having a secret weapon for all...

Frequently Asked Questions

Explore common questions about Growth and our services.
A: Growth specializes in HubSpot implementation, CMS, and demand generation.
A: Growth specializes in HubSpot implementation, CMS, and demand generation.
A: Growth specializes in HubSpot implementation, CMS, and demand generation.
A: Growth specializes in HubSpot implementation, CMS, and demand generation.
A: Growth specializes in HubSpot implementation, CMS, and demand generation.
A: Growth specializes in HubSpot implementation, CMS, and demand generation.

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Resources

Sharing the knowledge that helped us grow.

As the demand for personalized marketing continues to grow, account-based marketing (ABM) has become one of the hottest topics in the industry. And we’ve been talking about it a lot at Growth because we just launched it as one of our new service offerings (and it’s WORKING!) 

Growth Marketing Firm, Oct 26, 2022

:Inbound MarketingB2BABM

The best key performance indicators (or KPIs) derive from aligning data with your business goals. Analysis of KPIs can help you measure how well your organization is performing with respect to those goals. 

When everything your organization does in sales, marketing, and service is tracked in HubSpot, you have access to reports that include some of the best KPIs already built in (as well, HubSpot makes building custom reports super easy). 

Fun fact: each member of your team can build their own KPI dashboard in HubSpot to keep track as they go.

So, with that in mind, we've put together a list of the top 14 KPIs for tracking the success of all your marketing strategies and efforts. 

  1. Website Visitors
  2. Organic Website Traffic
  3. Referral Traffic
  4. Conversion Rate
  5. Follower Growth
  6. Social Media Engagement
  7. Return On Ad Spend (ROAS)
  8. Marketing Qualified Leads (MQL)
  9. Sales Qualified Leads (SQL)
  10. Customer Acquisition Cost (CAC)
  11. Lifetime Value of a Customer (LTV)
  12. Net Promoter Score (NPS)
  13. Customer Retention
  14. Return on Investment (ROI)

Let's get into some details on these valuable KPIs for your marketing team. 

Growth Marketing Firm, Sep 9, 2022

:Inbound MarketingHubSpotData

 

Growth Hack: connect your brand LinkedIn profile (and even LinkedIn profiles of key members of your RevOps team) to your HubSpot Marketing Account (pro + enterprise).

Growth Marketing Firm, Sep 6, 2022

:Inbound MarketingHubSpotLinkedIn


What if your sales team could begin conversations with the companies that were the best fit and the highest value for your business? 

Growth Marketing Firm, Aug 17, 2022

:Inbound MarketingB2BABM

 

“Lead Magnet!” What a great term, right?! 

Growth Marketing Firm, Jul 8, 2022

:Inbound MarketingSales EnablementHubSpot

Let’s be honest, in marketing, the purpose of a newsletter is to nurture leads and drive sales for your business. 

Growth Marketing Firm, Mar 30, 2022

:Inbound MarketingSales EnablementB2BDataBrandingEmail MarketingCopywriting