Last updated February 19, 2021
The term “inbound marketing” was coined by HubSpot in 2006. They defined it as: An approach focused on attracting customers through content and interactions that are helpful and relevant. So, instead of nudging a product in your customers’ faces, you focus on creating valuable content that answers their questions and solves their problems. With the goal of inbound marketing is to bring visitors to your content or site naturally, let’s dig into how inbound marketing increases your marketing ROI and why it is so effective.
Growth Marketing Firm, Mar 2, 2020
