Last updated January 21, 2021
You want your marketing dollars to generate qualified leads and engage current customers, but you also need that strategy to be cost-effective. Email marketing is the answer!
As digital marketing strategies continue to evolve, one question that continues to be asked is: “Is email marketing still important?”
In short, yes. In fact, email continues to be the best-performing marketing channel, delivering an average ROI of 4400% and it should be a priority for all businesses looking to build a stronger connection with their audience.
Ashley Lilly, Jul 9, 2020
Did you know that more than 3.5 billion searches are made every day on Google and that it holds over 85% of the desktop search engine market share? With the amount of information available on the internet, finding what you need would be nearly impossible without some help sorting through it all. Needless to say, Google is popular, and businesses looking to perform well in organic search results need to know what factors Google takes into account when ranking content. While there’s no magic to the nature of Google’s algorithm, let’s take a look at how Google ranks websites and the insights you can take to soar to the top of a search engine results page.
Growth Marketing Firm, Jun 18, 2020
(Updated March 31, 2022)
If you’re like most marketers, you know there are a multitude of tools out there built specifically to help with certain aspects of inbound marketing.
However, none are more powerful than your very own website.
But, only if it's doing its job.
(Is it? Ask our free website grader tool. It knows ALL).
The fact is that most of your potential customers will have their first interaction with your business through your website (and they'll look for it if they find your name somewhere else). So, it absolutely must be working well if you want to grow your business.
Your current customers need it, too. It's the first place they'll go to:
Given all these factors, turning your website into the ultimate sales tool has the potential to attach a rocket booster to the back end of your business.
Ashley Lilly, May 19, 2020
During a time when consumers are looking to support local businesses and restaurants, Instagram is making it a little bit easier to order your favorite brunch items with its newest innovation. With just one click, restaurants who partner with ChowNow can now encourage people to order food by adding “Order Food” buttons to their Instagram profile and through stickers in their Stories free of charge, providing another way to sustain their businesses in these difficult times. So as you’re drooling over stunning snaps of food, you don’t have to swipe away from it, you go right to it.
Growth Marketing Firm, Apr 29, 2020
If you’re wondering how your team can maintain communication, manage projects effectively, and share work quickly when team members are working remotely or in different timezones, no need to worry. We’re sharing our most preferred (and powerful!) productivity apps that help our team better together!
Ashley Lilly, Mar 31, 2020
Let’s face it, this is the age when startups are breaking out everywhere and the sheer enthusiasm being brought up by motivated entrepreneurs is certainly a force to reckon with. Starting a business, of course, can be exhilarating and fulfilling, but it can also be quite complicated and may challenge you in ways you had not imagined. Despite the rising popularity of entrepreneurship, the startup culture brings its own unique set of questions. Do you keep your business where it is, or take it to the next level? Is it time for you to scale up?
Growth Marketing Firm, Mar 11, 2020
