(Last updated May 3, 2022)

Every business should have a solid understanding of its ideal customer so that before you begin a marketing campaign, you know to whom you are marketing. Otherwise, it's just a shot in the dark (and a lot of wasted resources).

When you know your customer’s goals, challenges, and preferences, you can better serve existing customers and more effectively target prospective customers.

Ashley Lilly, Dec 29, 2020

With dozens of social media platforms vying for attention, it's no wonder that business owners are unsure where to focus their social media efforts. Fortunately, you don’t need to have a profile on every single platform in order to have a successful social media marketing strategy. Consistency across the right social media channels is key to building a cohesive, unified marketing strategy. To start streamlining your social media, select the two or three platforms that best align with your brand and ideal customer. In addition to reaching your target audience more effectively, you will also be better positioned to build brand awareness, familiarity, and trust among your current and potential customers. 

Ashley Lilly, Dec 21, 2020

There are so many ways to increase awareness for your brand, business, or company. But when it comes to your business’s online presence, putting your best foot forward matters. With Google My Business (GMB) being an efficient and helpful tool for businesses to use, many may not realize that they’re holding their listing back by not utilizing it properly. How do you know if you’re doing everything right? There are key things to know about utilizing the full potential of your listing, including: 

• The benefits of claiming your GMB listing 
• How to verify your business on Google
• How to optimize your profile properly

With so many edits made to Business Profiles each month, our agency knows how important it is to quickly make changes so that our business information on Google is verified, engaging, and up-to-date. It’s easy, free, and incredibly tactful, so any business can implement this initiative right now!

Ashley Lilly, Dec 18, 2020

(last updated May 4, 2022)

If you’ve been asking yourself if engaging content is valuable for your business, the answer is a resounding YES!

Content is still the king of driving traffic toward sales, but content alone isn't going to cut it. It has to be engaging to grab your ideal customers and inspire them to click, view, and stay with your campaigns and your website. 

So, what does it mean to create content that's "engaging?" Let's take a look, shall we?

Ashley Lilly, Dec 15, 2020

Right now, today, at this very moment, there are a few things to consider when elevating your business. How much time and effort are you willing to set aside for those crucial tasks that always seem to take a backseat. If you’re in a pinch, maybe skip ahead to the “hiring a growth agency” part, and we’ll take up the grunt work. But if you have the time to gain a few wins before taking that leap, here are a few things you can do right now!

Ashley Lilly, Nov 17, 2020

It’s simple.  You want results, but you’re not seeing them. That is the most direct and honest reason to hire a growth agency.  If you need a few more reasons, keep on reading.

Growth Marketing Firm, Nov 17, 2020