(Updated March 31, 2022)
Inbound marketing is not just a buzzword; it's a battle-tested marketing methodology many companies rely on to attract their ideal customers.
Whether you're B2B or B2C, your customers are looking for companies they can trust to meet their needs and make their lives easier.
Inbound marketing positions your product or service in a way that demonstrates its value and draws your customers in. Read on to find out how that works.
Growth Marketing Firm, Mar 4, 2021
Google and Apple have made huge announcements that have huge implications for marketers who rely on aggressive outbound marketing tactics such as industry favorite targeted ads. Simply put, digital marketing just became a whole lot more difficult. Or did it?
Chris Nault, Mar 4, 2021
The short-term ban of political and social ads on Facebook, started November 4th, 2020, has been lifted. Communication directors and affiliated agencies have reasons to rejoice. While the lift itself is a huge sigh of relief, the processes put in place between the start date and now are always celebratory.
Chris Nault, Mar 3, 2021
A growth agency goes beyond traditional marketing objectives; offering tools and strategies to help your entire company grow. And according to HubSpot’s "Business Glossary Terms to Know” growth marketing is defined as “an integrated approach to growing your business and optimizing your content efforts through constant testing across marketing channels.”
If you’re ready to turn to a modern marketing approach to accelerate your growth, this article is for you.
“Growth marketing is where all people in a company focus on making the numbers go up. From sales to design to product, everyone can impact growth.”
Growth Marketing Firm, Jan 29, 2021
(Last updated May 3, 2022)
Every business should have a solid understanding of its ideal customer so that before you begin a marketing campaign, you know to whom you are marketing. Otherwise, it's just a shot in the dark (and a lot of wasted resources).
When you know your customer’s goals, challenges, and preferences, you can better serve existing customers and more effectively target prospective customers.
Ashley Lilly, Dec 29, 2020
