Managing events is, let’s be honest, a juggling act. There are plans to make, audiences to manage, and so many tools to sync. Enter Hapily—a game-changing tool designed to simplify event management inside HubSpot.

Rick Barcellos, Dec 18, 2024

Struggling to crack the TikTok code? You're not alone. Many of us find it challenging to craft content that not only sticks but also sparks genuine engagement. That’s where the power of community marketing comes into play, especially on a dynamic platform like TikTok. Today, we're going to unpack what exactly community marketing means, explore why it's incredibly effective for TikTok, and share some top-notch strategies to help you build a vibrant, engaged community that actively participates and advocates for your brand.

Rick Barcellos, Sep 23, 2024

If you've ever hosted or thought about hosting a webinar, you know the drill: the excitement of sharing knowledge, the nervousness of presenting, and, of course, the ultimate goal—maximizing registrations. But let's face it, the world of webinars can often be predictable and underwhelming in terms of audience engagement and numbers. So, how do we transcend the mundane and boost those numbers significantly? In this article, we'll explore actionable strategies that can transform your standard webinar setup into a registration magnet.

Rick Barcellos, Aug 13, 2024

Join us as we delve into the transformative practice of contact segmentation in HubSpot, guided by the expert insights of Lisa Freitas, the Digital Marketing Lead at Thalox. This post explores how employing practical contact segmentation strategies can significantly enhance your sales potential, streamline your marketing efforts, and provide your prospects with more personalized experiences. If you're aiming to optimize your marketing strategies and improve lead conversion, this comprehensive discussion is your go-to resource.

Rick Barcellos, Jun 11, 2024

Webinars have become a staple in digital marketing and educational arenas, offering a dynamic way to engage audiences, impart knowledge, and generate leads. However, not all webinars hit the mark. In this blog, we explore effective webinar formats, useful tools, and innovative promotional strategies which were covered by our special guest, Ollie Whitfield, so that you can elevate your webinar from average to exceptional.

Rick Barcellos, May 7, 2024

In the dynamic realm of manufacturing, identifying and implementing effective growth strategies is a complex task. Understanding your company's performance in comparison to others in the manufacturing sector is crucial for strategic planning and improvement. 

Rick Barcellos, Feb 5, 2024