Growth executed a highly targeted account-based marketing (ABM) campaign for Mechanix Wear and Chicago Protective Apparel, clients in the safety equipment industry. The campaign leveraged advanced tools and strategies, focusing on specific personas within multiple industries to drive engagement and conversions. The strategy's effectiveness was evident in the impressive results and significant lessons learned about targeting, tracking, and communication.

Growth News, Aug 2, 2024

If you've noticed the buzz around AI in content marketing and wondered how to really harness its power, you're in the right place. The landscape of content creation is evolving rapidly with AI technologies, making it an exhilarating time to be a content creator. In this deep dive, we'll explore practical strategies and insights on leveraging AI for content marketing to not only keep up but truly excel in this new era.

Rick Barcellos, Jul 28, 2024

Are you looking to streamline your business's outreach and target high-value accounts more precisely? In our latest webinar, Christopher Nault, the seasoned founder and CEO at Growth, shared invaluable insights into utilizing Account-Based Marketing (ABM) effectively with powerhouse tools like HubSpot and Apollo.io. This detailed blog captures the essence and strategies discussed during this insightful session that focuses on overcoming common ABM challenges and maximizing outreach potential.

Rick Barcellos, Jun 18, 2024

Join us as we delve into the transformative practice of contact segmentation in HubSpot, guided by the expert insights of Lisa Freitas, the Digital Marketing Lead at Thalox. This post explores how employing practical contact segmentation strategies can significantly enhance your sales potential, streamline your marketing efforts, and provide your prospects with more personalized experiences. If you're aiming to optimize your marketing strategies and improve lead conversion, this comprehensive discussion is your go-to resource.

Rick Barcellos, Jun 11, 2024

Welcome to a transformative discussion on integrating CRM and commerce solutions using HubSpot, guided by the expert insights of Jack Coopersmith. This post delves into how streamlining your CRM system with commerce tools can not only enhance operational efficiency but also open up new revenue streams while ensuring a seamless customer experience. If you're looking to accelerate revenue and streamline business operations, this comprehensive guide provides the strategy and tools needed to achieve those goals.

Rick Barcellos, Jun 3, 2024

In our recent webinar, Jason, a HubSpot certified trainer and our solutions architect, offered in-depth guidance on optimizing customer journeys through HubSpot lifecycle stages. Below are insights and strategies covered in the session:

Rick Barcellos, May 15, 2024