So, you’ve just bought HubSpot. First off, congrats! 🎉 You've made a solid choice. But now, you're probably sitting there, staring at your screen, thinking, "Okay...what now?" It’s like you’ve just been handed the keys to a massive battleship. You’re in the captain’s chair, the engine's rumbling, and there are buttons, levers, and flashing lights everywhere. It’s a little overwhelming, right?

Jason Gless, Aug 26, 2024

Managing a HubSpot portal efficiently requires more than just basic knowledge; it demands an in-depth understanding of workflows to truly enhance operational efficiency. In our recent Micro Lesson, Jason Gless, a seasoned HubSpot Solutions Architect, shared an invaluable guide: "Top 10 Workflows Every HubSpot Portal Needs." This post aims to distill the key insights from the webinar, helping you to harness the full power of HubSpot's automated systems to optimize your business processes.

Rick Barcellos, Aug 22, 2024

Growth executed a highly targeted account-based marketing (ABM) campaign for Mechanix Wear and Chicago Protective Apparel, clients in the safety equipment industry. The campaign leveraged advanced tools and strategies, focusing on specific personas within multiple industries to drive engagement and conversions. The strategy's effectiveness was evident in the impressive results and significant lessons learned about targeting, tracking, and communication.

Growth News, Aug 2, 2024

If you've noticed the buzz around AI in content marketing and wondered how to really harness its power, you're in the right place. The landscape of content creation is evolving rapidly with AI technologies, making it an exhilarating time to be a content creator. In this deep dive, we'll explore practical strategies and insights on leveraging AI for content marketing to not only keep up but truly excel in this new era.

Rick Barcellos, Jul 28, 2024

Are you looking to streamline your business's outreach and target high-value accounts more precisely? In our latest webinar, Christopher Nault, the seasoned founder and CEO at Growth, shared invaluable insights into utilizing Account-Based Marketing (ABM) effectively with powerhouse tools like HubSpot and Apollo.io. This detailed blog captures the essence and strategies discussed during this insightful session that focuses on overcoming common ABM challenges and maximizing outreach potential.

Rick Barcellos, Jun 18, 2024

Join us as we delve into the transformative practice of contact segmentation in HubSpot, guided by the expert insights of Lisa Freitas, the Digital Marketing Lead at Thalox. This post explores how employing practical contact segmentation strategies can significantly enhance your sales potential, streamline your marketing efforts, and provide your prospects with more personalized experiences. If you're aiming to optimize your marketing strategies and improve lead conversion, this comprehensive discussion is your go-to resource.

Rick Barcellos, Jun 11, 2024