As the sales landscape continues to change—and as more business leaders recognize and utilize Account-Based Marketing as their go-to growth strategy—sales directors are looking for new ways to help their reps close more deals with their North Star clients. 

Growth Marketing Firm, Sep 22, 2022

Are you looking to start a career in sales? Well, you're in luck! 

Our partners at HubSpot are hosting an online 2-day career readiness and professional development summit for students and early career professionals called Open Access, and you're invited!

Chris Nault, Sep 19, 2022

Every year at INBOUND—one of the largest marketing, sales, and software events in the world—HubSpot announces its upcoming processes, tools, and updates. Since Growth is a HubSpot Platinum Solutions Partner, we’ve been on the edge of our seats in anticipation of what INBOUND 2022 would teach us about what’s to come. 

Growth Marketing Firm, Sep 16, 2022

To start and maintain a truly robust and effective Account-Based Marketing strategy, you have to bring some powerful tools to the game. 

Growth Marketing Firm, Sep 13, 2022

The best key performance indicators (or KPIs) derive from aligning data with your business goals. Analysis of KPIs can help you measure how well your organization is performing with respect to those goals. 

When everything your organization does in sales, marketing, and service is tracked in HubSpot, you have access to reports that include some of the best KPIs already built in (as well, HubSpot makes building custom reports super easy). 

Fun fact: each member of your team can build their own KPI dashboard in HubSpot to keep track as they go.

So, with that in mind, we've put together a list of the top 14 KPIs for tracking the success of all your marketing strategies and efforts. 

1. Website Visitors
2. Organic Website Traffic
3. Referral Traffic
4. Conversion Rate
5. Follower Growth
6. Social Media Engagement
7. Return On Ad Spend (ROAS)
8. Marketing Qualified Leads (MQL)
9. Sales Qualified Leads (SQL)
10. Customer Acquisition Cost (CAC)
11. Lifetime Value of a Customer (LTV)
12. Net Promoter Score (NPS)
13. Customer Retention
14. Return on Investment (ROI)

Let's get into some details on these valuable KPIs for your marketing team. 

Growth Marketing Firm, Sep 9, 2022

Growth Hack: connect your brand LinkedIn profile (and even LinkedIn profiles of key members of your RevOps team) to your HubSpot Marketing Account (pro + enterprise).

Growth Marketing Firm, Sep 6, 2022