Hapily: Revolutionizing Event Management with HubSpot
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Managing events is, let’s be honest, a juggling act. There are plans to make, audiences to manage, and so...
ABM Strategy: Choose LinkedIn Sales Navigator Advanced Over LSN CoreABM Strategy: Choose LinkedIn Sales Navigator Advanced Over LSN Core
To start and maintain a truly robust and effective Account-Based Marketing strategy, you have to bring some powerful...
Top 14 KPIs for Marketing TeamsTop 14 KPIs for Marketing Teams
The best key performance indicators (or KPIs) derive from aligning data with your business goals. Analysis of KPIs can...
How to Connect LinkedIn + HubSpot Marketing HubHow to Connect LinkedIn + HubSpot Marketing Hub
Growth Marketing Firm · How To Connect LinkedIn + HubSpot Marketing Hub Growth Hack: connect your brand LinkedIn...
5 Biggest Challenges of Account-Based Marketing + How to Overcome Them5 Biggest Challenges of Account-Based Marketing + How to Overcome Them
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How to Build Responsive Google Ads in HubSpotHow to Build Responsive Google Ads in HubSpot
Did you guys know that Google will no longer support text-only ads after June 30, 2022?
How to Set Up Your Brand Kit in HubSpot: A Step-by-Step Guide
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Let’s talk about something super important—branding. Your brand is more than a logo or a catchy tagline. It’s...
Why Soft Skills Matter More Than Ever in the Age of AI
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AI is everywhere now, from automating workflows to crafting content—and for those who know me (and those who...
Better Leads, Bigger Wins: Master Prospecting in 3 Steps with Apollo.io
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With today’s pressure to grow the pipeline and book more meetings, it’s easy to fall back on a “spray and...
The Real Cost of the WordPress vs. WP Engine Feud
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The WordPress vs. WP Engine feud isn’t just tech industry gossip; it’s a real mess, and it’s starting to...
The Ultimate Guide to Creating Engaging B2B Content That Isn’t Boring
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You know what’s wild? B2B content doesn’t have to be boring. Yet, we see it all the time: stiff, formal posts...
5 Easy Ways to Engage Your Audience on TikTok and Build a Loyal Community
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TikTok’s like this wild, never-ending conversation, right? It’s where people are constantly interacting,...
INBOUND24 Recap: Key Highlights and Exciting Future Prospects
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Hey, did you catch INBOUND24? It was a blast, seriously. A mix of tech talks, human insights, and some real...
Understanding Breeze Intelligence Terminology
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Is Automatic or Manual Data Enrichment Right for Your Business?
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Data enrichment is like the magic wand your CRM has been waiting for. It fills in the gaps—things like job...
To start and maintain a truly robust and effective Account-Based Marketing strategy, you have to bring some powerful tools to the game.
Growth Marketing Firm, Sep 13, 2022
The best key performance indicators (or KPIs) derive from aligning data with your business goals. Analysis of KPIs can help you measure how well your organization is performing with respect to those goals.
When everything your organization does in sales, marketing, and service is tracked in HubSpot, you have access to reports that include some of the best KPIs already built in (as well, HubSpot makes building custom reports super easy).
Fun fact: each member of your team can build their own KPI dashboard in HubSpot to keep track as they go.
So, with that in mind, we've put together a list of the top 14 KPIs for tracking the success of all your marketing strategies and efforts.
- Website Visitors
- Organic Website Traffic
- Referral Traffic
- Conversion Rate
- Follower Growth
- Social Media Engagement
- Return On Ad Spend (ROAS)
- Marketing Qualified Leads (MQL)
- Sales Qualified Leads (SQL)
- Customer Acquisition Cost (CAC)
- Lifetime Value of a Customer (LTV)
- Net Promoter Score (NPS)
- Customer Retention
- Return on Investment (ROI)
Let's get into some details on these valuable KPIs for your marketing team.
Growth Marketing Firm, Sep 9, 2022
Growth Hack: connect your brand LinkedIn profile (and even LinkedIn profiles of key members of your RevOps team) to your HubSpot Marketing Account (pro + enterprise).
Growth Marketing Firm, Sep 6, 2022
ABM or Account-Based Marketing is an approach to creating leads for your B2B business that is targeted specifically for your ideal client. Paired with Inbound Marketing, it has the best chance of creating sustainable growth for your business and a better buying experience for your clients.
Growth Marketing Firm, Aug 17, 2022
Did you guys know that Google will no longer support text-only ads after June 30, 2022?
Growth Marketing Firm, Jun 22, 2022