(Updated January 21, 2022)

For anyone who’s unfamiliar with HubSpot and what it can do for your business: how exciting that we can be the ones to introduce you to it! 

Growth Marketing Firm, Nov 24, 2021

(last updated May 13, 2022)

According to the research firm, Gartner, only 23% of B2B buyers say their most recent purchase was easy. 

Growth Marketing Firm, Nov 9, 2021

Last updated May 11, 2022

Even if you know your way around a trade show and what it takes to get people to your booth, if you’ve been using the same tools for years, now would be a good time to invest a few marketing dollars to upgrade your trade show presence and create a big buzz around your booth (and your business!).

Growth Marketing Firm, Aug 16, 2021

Did you know that 2 out of 3 CRM projects fail due to slow user adoption? In the same study, 38% of organizations reported a lack of IT support for CRM initiatives.  Other barriers to successful CRM adoption include inadequate change management, a lack of executive support, and general misalignment.

Conversely, 82% of top salespeople cite their CRM as a critical tool for closing deals. Companies see an average of $8.71 back on every dollar spent on CRM. Using a CRM can increase sales by 30%.

Enough with the motivating metrics—let’s discuss some actionable steps for your organization's successful CRM adoption.

With thoughtful planning, careful attention, and support from the right solutions partner, your CRM implementation and adoption can beat these odds. Do these 5 things to help your organization roll out a new CRM successfully.

Katrina Horne, Apr 30, 2021

(last updated April 19, 2022)

Let's get right down to it: Do meta descriptions matter? Yes!

Why? The meta description is one of the first elements of a website that visitors see, and it can have a powerful impact on whether or not people click through your Search Engine Results Pages (SERPs) onto your content.

When you think about user experience and the conversion benefits of an expertly written page description, things like click-through rate (CTR) and what your website offers all change when you optimize the meta description correctly.

Let's take a deep dive into exactly what meta descriptions are and why they're important. We’ll also show how to apply these SEO best practices to your website.

Ashley Lilly, Apr 15, 2021