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The Importance of Meta Descriptions for SEO-featured

Inbound Marketing Inbound Marketing , Sales Enablement Sales Enablement , SEO SEO , Website Design Website Design , CRM CRM , Customer Journey Customer Journey , Website Development Website Development , Marketing Strategy Marketing Strategy , B2B B2B , CMS CMS , Copywriting Copywriting

The Importance of Meta Descriptions for SEOThe Importance of Meta Descriptions for SEO

(last updated April 19, 2022) Let's get right down to it: Do meta descriptions matter? Yes! Why? The meta description...

Inbound Marketing Inbound Marketing , Sales Enablement Sales Enablement , SEO SEO , Website Design Website Design , Website Development Website Development , Marketing Strategy Marketing Strategy , B2B B2B , Website Grader Website Grader , CMS CMS

The Four Pillars of SEOThe Four Pillars of SEO

last updated April 18, 2022

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The Importance of Meta Descriptions for SEO

(last updated April 19, 2022)

Let's get right down to it: Do meta descriptions matter? Yes!

Why? The meta description is one of the first elements of a website that visitors see, and it can have a powerful impact on whether or not people click through your Search Engine Results Pages (SERPs) onto your content.

When you think about user experience and the conversion benefits of an expertly written page description, things like click-through rate (CTR) and what your website offers all change when you optimize the meta description correctly.

Let's take a deep dive into exactly what meta descriptions are and why they're important. We’ll also show how to apply these SEO best practices to your website.