Customer segmentation is the process of grouping your customers together based on the factors (e.g. demographics, industry, income) and traits (e.g. personality, interests, habits) they share so you can serve them better.
Growth Marketing Firm, Dec 10, 2021
Content marketing is a long game, but well worth the effort because it's by far one of the most effective ways to:
This is why 80% of businesses are now investing in building content marketing programs that add value to their customers and clients.
Let's take a look at exactly what makes consistent, high-quality content marketing so powerful and how to measure the success of your program.
Growth Marketing Firm, Dec 2, 2021
(Updated January 21, 2022)
For anyone who’s unfamiliar with HubSpot and what it can do for your business: how exciting that we can be the ones to introduce you to it!
Growth Marketing Firm, Nov 24, 2021
(Updated March 30, 2022).
Everyone loves a good image, and Google’s AI is no exception—it just defines “love” a little more scientifically than we regular humans do.
Growth Marketing Firm, Nov 15, 2021
At Growth, we’re often asked to create buyer personas for clients, and we’re happy to do so because they're absolutely essential in order for businesses to know how to craft a message for their potential buyers.
Growth Marketing Firm, Oct 5, 2021
Gaining a new lead for your business through your marketing efforts requires a ton of strategic and creative energy (not to mention the financial costs).
Build on that effort by establishing relationships with your leads so they become not just customers but promoters of your business.
Growth Marketing Firm, Sep 20, 2021
