Resources:  B2B (9)

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Customer Segmentation Strategies for GrowthCustomer Segmentation Strategies for Growth
Customer segmentation is the process of grouping your customers together based on the factors (e.g. demographics,...
Top 8 Benefits of High-Quality, Consistent Content MarketingTop 8 Benefits of High-Quality, Consistent Content Marketing
Content marketing is a long game, but well worth the effort because it's by far one of the most effective ways to: grow...
Image Optimization for SEOImage Optimization for SEO
(Updated March 30, 2022). Everyone loves a good image, and Google’s AI is no exception—it just defines “love” a little...

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Understanding Breeze Intelligence Terminology-featured-image

Understanding Breeze Intelligence Terminology

Click to view Understanding Breeze Intelligence Terminology
Understanding the key terms around Breeze Intelligence is like having the map before you hit the road. You...
Hapily: Revolutionizing Event Management with HubSpot-featured-image

Hapily: Revolutionizing Event Management with HubSpot

Click to view Hapily: Revolutionizing Event Management with HubSpot
Managing events is, let’s be honest, a juggling act. There are plans to make, audiences to manage, and so...
How to Set Up Your Brand Kit in HubSpot: A Step-by-Step Guide-featured-image

How to Set Up Your Brand Kit in HubSpot: A Step-by-Step Guide

Click to view How to Set Up Your Brand Kit in HubSpot: A Step-by-Step Guide
Let’s talk about something super important—branding. Your brand is more than a logo or a catchy tagline. It’s...
Why Soft Skills Matter More Than Ever in the Age of AI-featured-image

Why Soft Skills Matter More Than Ever in the Age of AI

Click to view Why Soft Skills Matter More Than Ever in the Age of AI
AI is everywhere now, from automating workflows to crafting content—and for those who know me (and those who...
The Real Cost of the WordPress vs. WP Engine Feud-featured-image

The Real Cost of the WordPress vs. WP Engine Feud

Click to view The Real Cost of the WordPress vs. WP Engine Feud
The WordPress vs. WP Engine feud isn’t just tech industry gossip; it’s a real mess, and it’s starting to...
Understanding Breeze Intelligence Terminology-featured-image

Understanding Breeze Intelligence Terminology

Click to view Understanding Breeze Intelligence Terminology
Understanding the key terms around Breeze Intelligence is like having the map before you hit the road. You...
Hapily: Revolutionizing Event Management with HubSpot-featured-image

Hapily: Revolutionizing Event Management with HubSpot

Click to view Hapily: Revolutionizing Event Management with HubSpot
Managing events is, let’s be honest, a juggling act. There are plans to make, audiences to manage, and so...
How to Set Up Your Brand Kit in HubSpot: A Step-by-Step Guide-featured-image

How to Set Up Your Brand Kit in HubSpot: A Step-by-Step Guide

Click to view How to Set Up Your Brand Kit in HubSpot: A Step-by-Step Guide
Let’s talk about something super important—branding. Your brand is more than a logo or a catchy tagline. It’s...
Why Soft Skills Matter More Than Ever in the Age of AI-featured-image

Why Soft Skills Matter More Than Ever in the Age of AI

Click to view Why Soft Skills Matter More Than Ever in the Age of AI
AI is everywhere now, from automating workflows to crafting content—and for those who know me (and those who...
The Real Cost of the WordPress vs. WP Engine Feud-featured-image

The Real Cost of the WordPress vs. WP Engine Feud

Click to view The Real Cost of the WordPress vs. WP Engine Feud
The WordPress vs. WP Engine feud isn’t just tech industry gossip; it’s a real mess, and it’s starting to...

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A: Growth specializes in HubSpot implementation, CMS, and demand generation.
A: Growth specializes in HubSpot implementation, CMS, and demand generation.
A: Growth specializes in HubSpot implementation, CMS, and demand generation.
A: Growth specializes in HubSpot implementation, CMS, and demand generation.
A: Growth specializes in HubSpot implementation, CMS, and demand generation.
A: Growth specializes in HubSpot implementation, CMS, and demand generation.

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Resources

Sharing the knowledge that helped us grow.

Customer segmentation is the process of grouping your customers together based on the factors (e.g. demographics, industry, income) and traits (e.g. personality, interests, habits) they share so you can serve them better.  

Growth Marketing Firm, Dec 10, 2021

:Sales EnablementB2BRevOps

Content marketing is a long game, but well worth the effort because it's by far one of the most effective ways to: 

  • grow an audience
  • develop your brand
  • establish thought leadership in your industry 
  • generate leads
  • drive sales, and 
  • grow a business over the long haul.

This is why 80% of businesses are now investing in building content marketing programs that add value to their customers and clients.  

Let's take a look at exactly what makes consistent, high-quality content marketing so powerful and how to measure the success of your program.

Growth Marketing Firm, Dec 2, 2021

:Inbound MarketingB2B

(Updated January 21, 2022)

For anyone who’s unfamiliar with HubSpot and what it can do for your business: how exciting that we can be the ones to introduce you to it! 

Growth Marketing Firm, Nov 24, 2021

:Sales EnablementCRMHubSpotB2BDataTech StackRevOpsHubSpot OnboardingCustom ReportsHubSpot OptimizationCMS

(Updated March 30, 2022).

Everyone loves a good image, and Google’s AI is no exception—it just defines “love” a little more scientifically than we regular humans do. 

Growth Marketing Firm, Nov 15, 2021

:SEOB2BGoogleCMS

At Growth, we’re often asked to create buyer personas for clients, and we’re happy to do so because they're absolutely essential in order for businesses to know how to craft a message for their potential buyers. 

Growth Marketing Firm, Oct 5, 2021

:Inbound MarketingSales EnablementDiscovery + StrategyMarketing StrategyB2B

Gaining a new lead for your business through your marketing efforts requires a ton of strategic and creative energy (not to mention the financial costs).

Build on that effort by establishing relationships with your leads so they become not just customers but promoters of your business.

Growth Marketing Firm, Sep 20, 2021

:Inbound MarketingSales EnablementCustomer JourneyB2B