Account-based marketing (ABM) stands as a refined tactic within B2B marketing, aimed at boosting demand generation by targeting specific high-value accounts rather than broader markets. This focused approach allows companies to customize their marketing efforts to align closely with the needs of individual accounts, enhancing the effectiveness of their campaigns and improving ROI.

Rick Barcellos, Apr 23, 2024

In the fast-evolving B2B landscape, in-person events and trade shows remain crucial for direct networking and lead generation. These events offer unique opportunities for real-time customer engagement and competitive analysis. Chris Nault, founder and CEO of Growth, alongside Joshua Garrison, VP of Content Marketing and Product Education at Apollo.io, discuss leveraging these opportunities through effective pre and post-event outreach.

Rick Barcellos, Apr 16, 2024

In the dynamic realm of B2B sales and marketing, the choice of data and sales execution tools can significantly influence a company's success. Today, we're putting the spotlight on Apollo.io, contrasting it with the familiar ZoomInfo, to understand how Apollo.io's unique approach is revolutionizing the sales technology landscape.

Rick Barcellos, Feb 15, 2024

In the ever-evolving landscape of sales technology, it's rare to find tools that not only meet but exceed expectations—tools that are celebrated not just for their functionality but for the transformative impact they have on businesses. Recent accolades from G2 have placed HubSpot and Apollo.io at the pinnacle of sales technology, ranking them as the first and third best sales tools globally. We've been solutions partner to both companies for multiple years now, and while HubSpot has been at the top for a long time, we've watched Apollo.io grow to earn the incredible title of third best sales technology tool.

Rick Barcellos, Feb 12, 2024