Account-based marketing (ABM) stands as a refined tactic within B2B marketing, aimed at boosting demand generation by targeting specific high-value accounts rather than broader markets. This focused approach allows companies to customize their marketing efforts to align closely with the needs of individual accounts, enhancing the effectiveness of their campaigns and improving ROI.
Rick Barcellos, Apr 23, 2024
In the dynamic realm of B2B sales and marketing, the choice of data and sales execution tools can significantly influence a company's success. Today, we're putting the spotlight on Apollo.io, contrasting it with the familiar ZoomInfo, to understand how Apollo.io's unique approach is revolutionizing the sales technology landscape.
Rick Barcellos, Feb 15, 2024
In the ever-evolving landscape of sales technology, it's rare to find tools that not only meet but exceed expectations—tools that are celebrated not just for their functionality but for the transformative impact they have on businesses. Recent accolades from G2 have placed HubSpot and Apollo.io at the pinnacle of sales technology, ranking them as the first and third best sales tools globally. We've been solutions partner to both companies for multiple years now, and while HubSpot has been at the top for a long time, we've watched Apollo.io grow to earn the incredible title of third best sales technology tool.
Rick Barcellos, Feb 12, 2024
In a strategic shift to amplify their B2B operations, Mechanix Wear and Chicago Protective Gear partnered with Growth to integrate account-based marketing (ABM) into their existing business framework. The initiative began as an experimental approach, with gradual increases in investment to measure effectiveness and impact. Throughout this process, we worked in close collaboration with the Global VP of Commercial Marketing, ensuring alignment with the brands' overarching commercial strategies.
Rather than overhauling their existing marketing and sales efforts, this partnership aimed to complement and enhance them through targeted ABM tactics. This approach allowed for a more measured, data-driven transition, aligning closely with the brands' needs and market dynamics. The focus was on not just adding a new marketing dimension but doing so in a way that seamlessly integrates with and amplifies their established practices.
Growth Marketing Firm, Jan 22, 2024
At Growth, we specialize in offering bespoke ABM services that harness the power of targeted communication and data-driven strategies. Our clients often have questions about the nuances of our services, from how we utilize implementation hours to maximize efficiency, to the intricacies of RollWorks campaigns, strategic account identification, and the crafting of impactful email sequences. This blog post delves into these frequently asked questions, offering insights into our ABM methodology and how it can transform your business’s approach to marketing, ensuring a focused, effective, and ROI-driven strategy.
Growth Marketing Firm, Dec 20, 2023
If you're a US-based manufacturing or professional services business with over $10 million in annual recurring revenue (ARR), using HubSpot Sales Hub, and aiming for aggressive growth (15% or more) in 2023-2024, our benchmark group is designed specifically for you. This free initiative is for businesses committed to a mix of inbound and outbound strategies and eager to gauge their performance against similar companies.
Growth Marketing Firm, Dec 8, 2023
