(Last updated September 23, 2022)
Your prospects type specific words in a Google search when they're looking for the product or service you provide, yes?
So that they find your website (and not your competitor's), you should be using keywords in your website copy wherever it's relevant and valuable to do so.
As well, using relevant keywords optimizes your website so that your business shows up in Google rankings before your competitors.
Here are some basics of keyword optimization and how to get it done.
Keyword research is the act of gathering the keywords in your ideal customer’s query on Google. These words should reflect user intent as it relates to your brand, products, or services.
Keyword Planner tools can help you do this research and narrow the relevant keywords for your business.
Here are a few of the best free online tools for helping you determine the best keywords for your website:
It’s hard not to get distracted by trying to rank for specific keywords when you’re doing keyword research, but it’s equally important to focus on the search intent—keyword relevance—behind keywords. Let’s take a look at that.
If a page on your website doesn’t provide an answer to a visitor's question, it won’t rank as well on Google because it probably lacks relevance to what your business does or provides. You can't just put keywords anywhere and expect that to drive traffic, especially in light of Google's Helpful Content Update that went into effect in early September 2022.
When you’re trying to determine the relevance of a specific keyword, ask yourself:
Website keywords should direct users to the valuable information on your website and vice versa.
Big Takeaway: If you create valuable, relevant content for your website that your ideal customers are looking for and need, you’re going to be using the right keywords in your copy. Don’t lose track of that in your process.
To find the relevance of a specific keyword, invest in an SEO tool like Ahrefs or SEMRush to do more in-depth research. These tools also analyze keyword difficulty: how hard it will be to compete with your competitor’s websites for the same keyword.
Or you could call us. We do this work in our sleep.
At the end of the day, the better your webpage answers a question, the better it will rank for a specific keyword.
Standing out from your competition is a real trick if thousands of people are vying for the top seat on Google’s rankings for your specific keywords.
Keyword search volume tells you how many users were searching for a specific keyword or phrase over the past month.
Understanding this metric can help you adjust your strategy for more efficiency and success.
If the search volume is high for your keyword, you’ll be competing with a lot of other websites for Google ranking, so you might use long-tail keywords rather than simple ones.
Long-tail keywords are 3-5 word phrases that add details that might be more relevant to your website content anyway.
Here's an example of this strategy that can be shown through a simple, free Google Trends query:
Simple Keyword with a high KSV: “plants”
v.
Long-tail keyword: “houseplants” or “houseplant propagation”
In May of 2021, people in the U.S. were super interested in plants.
If you have a small business that sells cuttings of popular houseplants for propagation, you would do best to choose long-tail keywords for your website so you don’t have to compete with large companies like Amazon and Walmart—and your real customers can find you more easily as well.
Don’t forget to generate a list of keywords already driving traffic to your site because they represent the information your customers are looking for.
A list like that can show you the topics you need to create your blog or your website copy to boost your SEO significantly and further leverage your search success.
Our DevTeam at Growth has decades of experience with keyword research and optimization as evidenced by the fact that you’re reading this right this minute.
Intrigued? Contact us to talk about it. We're right here.