You dial the phone only to be met with “I need some time to think about it,” “I like your solution, but I don’t think it’ll work for us,” or the stale closing “Just send me some information.” You’re facing a sales objection.  Nearly every prospect has a hesitation or drawback that keeps them from signing on the “dotted line.”  It’s called winning a sale for a reason, and buyer objections are a natural part of the sales process. How you approach the objection is can be the difference between gaining a new customer and losing an opportunity.

Where to Start

Let’s get into what a “sales objection” is:

“Sales objections are issues that prospects communicate to sales professionals as reasons why they can't buy a product or service from them. Objections aren't always hard "no"s, and they can sometimes represent opportunities for sales reps to clarify any misconceptions about the product or service to try to qualify the prospect and close the sale.” - HubSpot

These objections don’t mean that a deal is dead in the water, so let me provide you with some of the types objections that plenty of us in sales roles will face or have faced and some tips on how to best respond.

• Prehistoric Objection
• Price Objection
• Urgency Objection
• Authority Objection
• Trust Objection

Growth Marketing Firm, Jan 18, 2021

(Last updated May 3, 2022)

Every business should have a solid understanding of its ideal customer so that before you begin a marketing campaign, you know to whom you are marketing. Otherwise, it's just a shot in the dark (and a lot of wasted resources).

When you know your customer’s goals, challenges, and preferences, you can better serve existing customers and more effectively target prospective customers.

Ashley Lilly, Dec 29, 2020

With dozens of social media platforms vying for attention, it's no wonder that business owners are unsure where to focus their social media efforts. Fortunately, you don’t need to have a profile on every single platform in order to have a successful social media marketing strategy. Consistency across the right social media channels is key to building a cohesive, unified marketing strategy. To start streamlining your social media, select the two or three platforms that best align with your brand and ideal customer. In addition to reaching your target audience more effectively, you will also be better positioned to build brand awareness, familiarity, and trust among your current and potential customers. 

Ashley Lilly, Dec 21, 2020

There are so many ways to increase awareness for your brand, business, or company. But when it comes to your business’s online presence, putting your best foot forward matters. With Google My Business (GMB) being an efficient and helpful tool for businesses to use, many may not realize that they’re holding their listing back by not utilizing it properly. How do you know if you’re doing everything right? There are key things to know about utilizing the full potential of your listing, including: 

• The benefits of claiming your GMB listing 
• How to verify your business on Google
• How to optimize your profile properly

With so many edits made to Business Profiles each month, our agency knows how important it is to quickly make changes so that our business information on Google is verified, engaging, and up-to-date. It’s easy, free, and incredibly tactful, so any business can implement this initiative right now!

Ashley Lilly, Dec 18, 2020

(last updated May 4, 2022)

If you’ve been asking yourself if engaging content is valuable for your business, the answer is a resounding YES!

Content is still the king of driving traffic toward sales, but content alone isn't going to cut it. It has to be engaging to grab your ideal customers and inspire them to click, view, and stay with your campaigns and your website. 

So, what does it mean to create content that's "engaging?" Let's take a look, shall we?

Ashley Lilly, Dec 15, 2020

(Last updated May 19, 2022)

When the Americans with Disabilities Act (ADA) was passed in 1990, it was to ensure that businesses and public service providers took the necessary steps to accommodate people with disabilities.

Today, more social and economic activities happen online, and that trend is only growing, so it's important that accessibility extends to digital experiences as well.

Because our business is focused on digital marketing, and our company culture has its foundation in diversity and inclusion, Growth is dedicated to making digital accessibility a foundational principle of marketing.

In 2020, Growth teamed up with accessiBe and adopted ADA best practices in website design and development because we believe that everyone has the right to the internet. Since then, we have helped address the needs of our community by building websites for all users. 

As an agency, we want to spread awareness and understanding of disabilities that are not immediately apparent and promote the full and effective participation in society for the dignity, rights, and well-being of people with disabilities.

We are proud to partner with accessiBe in building a next-generation user experience that stands out from the crowd with simplicity and ease of use that appeals to all our consumers.

Ashley Lilly, Dec 3, 2020