Did you know that 2 out of 3 CRM projects fail due to slow user adoption? In the same study, 38% of organizations reported a lack of IT support for CRM initiatives.  Other barriers to successful CRM adoption include inadequate change management, a lack of executive support, and general misalignment.

Conversely, 82% of top salespeople cite their CRM as a critical tool for closing deals. Companies see an average of $8.71 back on every dollar spent on CRM. Using a CRM can increase sales by 30%.

Enough with the motivating metrics—let’s discuss some actionable steps for your organization's successful CRM adoption.

With thoughtful planning, careful attention, and support from the right solutions partner, your CRM implementation and adoption can beat these odds. Do these 5 things to help your organization roll out a new CRM successfully.

Katrina Horne, Apr 30, 2021

(last updated April 6, 2022)

Post-it notes, whiteboards, and spreadsheets can only take your business so far, especially for a remote team like ours.

Don’t get us wrong, those tools have their time and place, but as Growth has grown (and expanded over time zones), so has our need for a more sophisticated project management system.

From a dizzying number of project management tools, we chose Asana for its flexible interface and wide array of features.

Asana has helped our team keep track of deadlines, collaborate with more transparency, and even celebrate projects when they're complete. It's helped us work together more effectively than ever before.

So, in the spirit of giving, we’re sharing our enthusiasm for Asana with you:

• what makes it different
• why we like it, and
• how we’ve made it work for our team.

Katrina Horne, Apr 23, 2021

So you’ve taken steps to ramp up your company’s sales by expanding your sales team, perhaps increasing their hours, and yet you’re not seeing the results.  You might have noticed that time is spent away from what’s most important, which is building new relationships, starting new conversations, and adding new deals to your sales pipeline.

There may be a simple reason for this which is…..lack of automation in the sales process. But what is automation you ask?

"Sales automation is the mechanization of manual, time-consuming sales tasks using software, artificial intelligence (AI), and other digital tools. It aims to manage or own responsibilities that sales reps and managers do on a daily, weekly, or monthly basis.” -Hubspot

Lucky for you, we’ve embraced sales automation here at Growth and have provided our top 3 benefits of utilizing automation into our sales process:

Efficiency

Whether your team of 1 or 1,000, Hubspot’s Sales Automation allows you and your team to focus on what’s most important…….closing deals. Instead of manually responding to each inbound lead or sending every email in a prospect sequence, embrace the automated workflow and allow it to work its magic!

Allow you and your team the opportunity to focus on high-level tasks and responsibilities, not monotonous individual tasks and rest assured, you’ll reap the benefits very quickly.

Communication

There’s nothing worse than seeing a deal fall through the cracks due to improper communication. I’ve been a victim of it before and now with utilizing automation, you better believe that if I’m losing a deal it’s going to be for a reason that other than communication

Another benefit of automated communication deals with those contacts that have been sitting in that database for weeks, months, even years! If a lead isn’t ready to make that purchasing decision at a certain time, that surely doesn’t mean that they’re not going to be ready in 3,6,9,12 months, but how do you best communicate with them without spending your entire day sending individual emails or calls…...automation. Have those people touched with a great resource utilizing an automated sequence and voila!!

Lead Prioritization

Sales automation helps you prioritize your leads based on predefined filters – which allows you to spend that valuable time on the leads that have a higher probability of converting.

Those leads that are sitting in your pipeline/database with a lower conversion probability should be placed in an automated workflow while your priorities are geared towards hot leads!

Adapt, Adopt, and Automate

As someone that was a victim of a “lack of sales automation” in prior roles at different companies, I can say that my role productivity, organization, efficiency, and overall performance have increased exponentially with the addition of our sales enablement tools. Don’t go out there and hire 1,000 reps when automation can do the work for you with just a few core team members! One major point to remember is that if you decide to use sales automation software such as Hubspot, make sure that it’s onboarded properly! 

If you’d like to learn more about sales automation, feel free to book a meeting and I will be glad to show you the way!

Will Davidson, Apr 23, 2021

Looking to reclaim a sense of peace and calm in your CRM? After heavy usage, it may be time to declutter your database. Here is our step-by-step guide to clearing your old CRM contacts.

Chris Nault, Apr 23, 2021

(last updated September 9, 2022)

“Everything is a CRM these days. What makes yours different?”

Traditionally, CRM has been associated with sales software, but, at HubSpot, your Customer Relationship Management is a single source of truth that empowers your team to build engaging relationships and provide a best-in-class experience to your customers.

While it marries marketing and sales—or what we like to call smarketing—when you choose the right CRM for your business, you gain access to the many benefits from this software.

By the end of this, you’ll be able to make a well-informed decision when determining whether the HubSpot CRM is right for your business. 

Let’s dive in.

Ashley Lilly, Apr 22, 2021

Entering at center stage: HubSpot Operations Hub

Designed to help your company run better so you can grow better, HubSpot continues to make strides in investing in its suite of tools, enabling us to innovate faster and solve for our customers. With the expansion to its crafted CRM platform, HubSpot has now launched Operations Hub or Ops Hub.  A product designed to transform the role of operations professionals across the business world and empower them to be at the forefront in helping deliver friction-free customer experiences. 

"Operations teams are the unsung heroes of our industry, They carry the responsibility for managing the systems, processes, and data that keep a scaling company running every day.” - HubSpot's EVP of Revenue Operations Alison Elworthy.

Ashley Lilly, Apr 21, 2021