Hapily: Revolutionizing Event Management with HubSpot
Click to view Hapily: Revolutionizing Event Management with HubSpot
Managing events is, let’s be honest, a juggling act. There are plans to make, audiences to manage, and so...
ABM Strategy: Choose LinkedIn Sales Navigator Advanced Over LSN CoreABM Strategy: Choose LinkedIn Sales Navigator Advanced Over LSN Core
To start and maintain a truly robust and effective Account-Based Marketing strategy, you have to bring some powerful...
Top 14 KPIs for Marketing TeamsTop 14 KPIs for Marketing Teams
The best key performance indicators (or KPIs) derive from aligning data with your business goals. Analysis of KPIs can...
What is Growth-Driven Design?What is Growth-Driven Design?
Growth-Driven Design (GDD) Definition Growth-Driven Design is a HubSpot-driven methodology for the design + development...
How to Connect LinkedIn + HubSpot Marketing HubHow to Connect LinkedIn + HubSpot Marketing Hub
Growth Marketing Firm · How To Connect LinkedIn + HubSpot Marketing Hub Growth Hack: connect your brand LinkedIn...
5 ABM Tech Stack Winners5 ABM Tech Stack Winners
Growth Marketing Firm · 5 ABM Tech Stack Winners So, you’ve got your Account-Based Marketing strategy in its early...
Ad Fatigue: The RundownAd Fatigue: The Rundown
Growth Marketing Firm · Ad Fatigue - The Rundown Have you ever been scrolling through social media and seen the same ad...
How to Set Up Your Brand Kit in HubSpot: A Step-by-Step Guide
Click to view How to Set Up Your Brand Kit in HubSpot: A Step-by-Step Guide
Let’s talk about something super important—branding. Your brand is more than a logo or a catchy tagline. It’s...
Why Soft Skills Matter More Than Ever in the Age of AI
Click to view Why Soft Skills Matter More Than Ever in the Age of AI
AI is everywhere now, from automating workflows to crafting content—and for those who know me (and those who...
Better Leads, Bigger Wins: Master Prospecting in 3 Steps with Apollo.io
Click to view Better Leads, Bigger Wins: Master Prospecting in 3 Steps with Apollo.io
With today’s pressure to grow the pipeline and book more meetings, it’s easy to fall back on a “spray and...
The Real Cost of the WordPress vs. WP Engine Feud
Click to view The Real Cost of the WordPress vs. WP Engine Feud
The WordPress vs. WP Engine feud isn’t just tech industry gossip; it’s a real mess, and it’s starting to...
The Ultimate Guide to Creating Engaging B2B Content That Isn’t Boring
Click to view The Ultimate Guide to Creating Engaging B2B Content That Isn’t Boring
You know what’s wild? B2B content doesn’t have to be boring. Yet, we see it all the time: stiff, formal posts...
5 Easy Ways to Engage Your Audience on TikTok and Build a Loyal Community
Click to view 5 Easy Ways to Engage Your Audience on TikTok and Build a Loyal Community
TikTok’s like this wild, never-ending conversation, right? It’s where people are constantly interacting,...
INBOUND24 Recap: Key Highlights and Exciting Future Prospects
Click to view INBOUND24 Recap: Key Highlights and Exciting Future Prospects
Hey, did you catch INBOUND24? It was a blast, seriously. A mix of tech talks, human insights, and some real...
Understanding Breeze Intelligence Terminology
Click to view Understanding Breeze Intelligence Terminology
Understanding the key terms around Breeze Intelligence is like having the map before you hit the road. You...
Is Automatic or Manual Data Enrichment Right for Your Business?
Click to view Is Automatic or Manual Data Enrichment Right for Your Business?
Data enrichment is like the magic wand your CRM has been waiting for. It fills in the gaps—things like job...
To start and maintain a truly robust and effective Account-Based Marketing strategy, you have to bring some powerful tools to the game.
Growth Marketing Firm, Sep 13, 2022
The best key performance indicators (or KPIs) derive from aligning data with your business goals. Analysis of KPIs can help you measure how well your organization is performing with respect to those goals.
When everything your organization does in sales, marketing, and service is tracked in HubSpot, you have access to reports that include some of the best KPIs already built in (as well, HubSpot makes building custom reports super easy).
Fun fact: each member of your team can build their own KPI dashboard in HubSpot to keep track as they go.
So, with that in mind, we've put together a list of the top 14 KPIs for tracking the success of all your marketing strategies and efforts.
- Website Visitors
- Organic Website Traffic
- Referral Traffic
- Conversion Rate
- Follower Growth
- Social Media Engagement
- Return On Ad Spend (ROAS)
- Marketing Qualified Leads (MQL)
- Sales Qualified Leads (SQL)
- Customer Acquisition Cost (CAC)
- Lifetime Value of a Customer (LTV)
- Net Promoter Score (NPS)
- Customer Retention
- Return on Investment (ROI)
Let's get into some details on these valuable KPIs for your marketing team.
Growth Marketing Firm, Sep 9, 2022
Growth-Driven Design (GDD) Definition
Growth-Driven Design is a HubSpot-driven methodology for the design + development of websites that minimizes time sinks and waste that comes with traditional web design + dev because launch occurs quickly.
The beauty is in testing, iteration, and improvement based on insights gained from data and results that can be proven as reals users interact with the website over an 11-month period of time.
Growth Marketing Firm, Sep 7, 2022
Growth Hack: connect your brand LinkedIn profile (and even LinkedIn profiles of key members of your RevOps team) to your HubSpot Marketing Account (pro + enterprise).
Growth Marketing Firm, Sep 6, 2022
So, you’ve got your Account-Based Marketing strategy in its early stages. Congrats!
Growth Marketing Firm, Aug 29, 2022
Have you ever been scrolling through social media and seen the same ad over and over and over? (You get it.) Well, then you’ve experienced ad fatigue, friend!
Cody Kloock, Aug 22, 2022