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By Ashley Lilly

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    Last Updated January 22, 2021

    Everyone’s website needs SEO but how do you know how much to pay or who to trust with your website?

    While the benefits of SEO are clear, the cost of accomplishing an SEO strategy can vary significantly depending on the goals of the company and the type of strategy being implemented. But one thing is certain; no matter what your budget, the costs associated with promoting SEO should be viewed as an investment for your business and with any investment, you should be concerned with building the best possible ROI. As straightforward as it may seem, gone are the days of meta keywords and content cloaking.

    SEO: What Does it Cost?

    Let’s dive deeper to cover the importance of Search Engine Optimization and why SEO is a widely adopted online marketing strategy that is used to increase brand awareness, build targeted traffic, and promote your organization’s online performance.

    Why is SEO Important?

    Before we look into your business goals, the needs of the sales and customer support, and the knowledge of the competitive landscape in which you work, we have to define the underlying goal of SEO. With that being said, SEO is one of the fastest ways to open the floodgates of qualified traffic to your website. The key term there is “qualified.” And the ultimate goal of SEO is to be the answer to the search engine user’s search. Therefore it is to improve the content, structure, and overall performance of your website to help you attract new qualified visitors through many unexpected channels.

    Growth rule of thumb: Don’t Miss The Forest (SEO) For The Trees (Business Growth)

    What’s Involved In Effective SEO?

    In order to help your business leverage search traffic optimally, SEO consultants must first understand your business and your goals or targets. They will have to:

    • Assess risks and opportunities
    • Analyze the marketplace and your competition
    • Review your current activities and resources

    Only then our team can begin to develop a strategic SEO plan designed to rocket your business website to the front page of Google.

    What Do SEO Services Typically Include?

    One of the reasons that SEO pricing isn’t standardized is that “SEO services” can vary a lot between different providers. For example:

    • Creating a personalized search engine optimization strategy
    • Finding keywords that your target audience looks for
    • Developing and executing on an SEO campaign
    • Writing engaging content for your blog
    • Managing your social media accounts
    • On-page optimization of product and service pages
    • Running technical and non-technical SEO audits
    • Improving the loading speed of your website
    • PPC campaign creation and management
    • Managing your local SEO presence
    • Building backlinks to your website
    • Improving your site’s technical SEO
    Each business is unique. Even within the same industry, individual companies are at different stages of growth and evolution. And, SEO services are diverse and varied. Once you know what you are looking for and understand how much it should cost you, your understanding of search engine optimization prices will empower you to make better decisions in growing your business.

    Hire for Your Goals and Pay for Results

    There are more than 200 factors that affect search engine rankings. Not to mention, Google updates its algorithm almost ten times a day. When you work with Growth, our SEO services include developing a strategy to help you gain search engine exposure and generate business results. Our goal is to keep our clients up-to-date on all tactics we’re using to improve effective search engine results and understand how each impact influences existing ranking factors.

    If you’re ready to explore your options for professional SEO services for your B2B business, book a meeting with us today. We’re ready to give you a quote and help you get your business found online!