Boost Your Online Presence with Inbound Marketing Systems

Last updated February 19, 2021

The term “inbound marketing” was coined by HubSpot in 2006. They defined it as: An approach focused on attracting customers through content and interactions that are helpful and relevant. So, instead of nudging a product in your customers’ faces, you focus on creating valuable content that answers their questions and solves their problems. With the goal of inbound marketing is to bring visitors to your content or site naturally, let’s dig into how inbound marketing increases your marketing ROI and why it is so effective.

Why Do You Need Inbound Marketing?

Short answer: Inbound Marketing allows you to build trust with high-quality leads who demonstrate an interest in your product or service. And because when your customers succeed, you succeed!

Long answer: Companies that align their success with their customer’s, not only scale but create delight, loyalty, and love from the people who matter most to their business. To grow better, your organization needs to deliver a remarkable customer experience – that’s where the flywheel model that we have adopted from HubSpot comes into play. 

• Attract: drawing in the right people with valuable content and conversations that establish you as a trusted advisor with whom they want to engage.
• Engage: presenting insights and solutions that align with their pain points and goals, so they are more likely to buy from you.
• Delight: providing help and support to empower your customers to find success with their purchase.

The flywheel approach helps marketers think far beyond the traditional sales funnel that treats the purchase decision as the end of the process. Instead, look at customers both in the context of their lifetime value and the potential marketing and product improvement value they can represent. More importantly, the flywheel embraces what we all intuitively knew — that an initial purchase should really be the beginning of an ongoing customer relationship.

Benefits of Inbound Marketing

While the fruits of inbound marketing might be less “in your face” than other advertising techniques, they are much more valuable to your business in the long run.

Here are some key benefits of inbound marketing:

1. Cost-effective - With a leaner, more focused advertising spend on inbound marketing, your business can save money and experience higher ROI over time.
2. Sustainability - Unlike outbound campaigns, which exist only for the duration of those campaigns, inbound campaigns do not expire. Content, forms and workflow/nurturing emails will always be available to those looking for information,
3. Higher trust and credibility - Inbound marketing techniques like creating engaging content and leveraging social proof help reduce the amount of risk consumers associate with your brand.
4. Generates quality leads - Inbound marketing isn’t just about creating brand awareness. With a more targeted and informed approach, you’re able to attract leads who are more likely to be interested in your solutions.

Enhances brand position - Helping and educating the prospect in this manner enhances your brand’s position as knowledgeable, experienced and as an expert.

So. How Do I Get Started?

Instead of temporarily shooting up your sales, inbound marketing focuses on building long-lasting relationships and a positive brand reputation. While there are tons of different ways to execute inbound marketing,  if you want to get it right, you need to have a strategy in place. Book a meeting with Growth to learn how we utilize the inbound methodology to help you attract, convert and delight your audience by forming meaningful connections with them.