You dial the phone only to be met with “I need some time to think about it,” “I like your solution, but I don’t think it’ll work for us,” or the stale closing “Just send me some information.” You’re facing a sales objection.  Nearly every prospect has a hesitation or drawback that keeps them from signing on the “dotted line.”  It’s called winning a sale for a reason, and buyer objections are a natural part of the sales process. How you approach the objection is can be the difference between gaining a new customer and losing an opportunity.

Where to Start

Let’s get into what a “sales objection” is:

“Sales objections are issues that prospects communicate to sales professionals as reasons why they can't buy a product or service from them. Objections aren't always hard "no"s, and they can sometimes represent opportunities for sales reps to clarify any misconceptions about the product or service to try to qualify the prospect and close the sale.” - HubSpot

These objections don’t mean that a deal is dead in the water, so let me provide you with some of the types objections that plenty of us in sales roles will face or have faced and some tips on how to best respond.

• Prehistoric Objection
• Price Objection
• Urgency Objection
• Authority Objection
• Trust Objection

Growth Marketing Firm, Jan 18, 2021

It’s simple.  You want results, but you’re not seeing them. That is the most direct and honest reason to hire a growth agency.  If you need a few more reasons, keep on reading.

Growth Marketing Firm, Nov 17, 2020

Thank you for taking the time to read more about our transition over the past few months. Whether you are a current client or in the consideration process, you have likely heard terms like “embrace the pivot” and “helping not selling”. We are happy to say we have practiced what we preached, and it works. 

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Did you know that more than 3.5 billion searches are made every day on Google and that it holds over 85% of the desktop search engine market share? With the amount of information available on the internet, finding what you need would be nearly impossible without some help sorting through it all. Needless to say, Google is popular, and businesses looking to perform well in organic search results need to know what factors Google takes into account when ranking content. While there’s no magic to the nature of Google’s algorithm, let’s take a look at how Google ranks websites and the insights you can take to soar to the top of a search engine results page.

Growth Marketing Firm, Jun 18, 2020

(Last updated on August 4, 2022)

Next to hard data, the most valuable piece of decision-making information your business can possess is a clear understanding of where your organization fits in your competitive marketplace and on the digital landscape. 

Typically, acquiring this knowledge is a long and arduous process, especially on your own.

That's why we created a Discovery + Strategy Service for our clients who need that kind of partnership to grow their business.

Our expert team audits your digital presence to give your business the insights you need, quickly and objectively.

Curious about our Discovery + Strategy process, how it works, and what comes after that? Let's dive in. 

Why Discovery + Strategy with Growth?

Growth understands that determining your business’s future requires research into the following in order to help you build a strategy to grow:

• your industry
• your competitors
• your potential competitors, and
• the marketing and sales tactics your competitors use.

From your website's performance to your content assets and social media accounts, no digital stone goes unturned in our dedicated, 6-week search for opportunities for growth, improvement, and strategy-building. 

Our research is fueled by premium agency tools, and our findings are delivered in a detailed, easy-to-read report that gives you hard data regarding how to best reach your marketing and business goals.

Growth Marketing Firm, Jun 4, 2020

To my marketers, business owners, and operators – thank you! I want to share with you the successes of our past month to keep you motivated and accountable for your own business. We will continue to foster relationships with like-minded people: Hardworking empathetic professionals who embrace the pivot and are hungry for success. Together we will grow. Not by some random stroke of luck but rather by planned effort.

Growth Marketing Firm, May 6, 2020