Every year at INBOUND—one of the largest marketing, sales, and software events in the world—HubSpot announces its upcoming processes, tools, and updates. Since Growth is a HubSpot Platinum Solutions Partner, we’ve been on the edge of our seats in anticipation of what INBOUND 2022 would teach us about what’s to come. 

Growth Marketing Firm, Sep 16, 2022

To start and maintain a truly robust and effective Account-Based Marketing strategy, you have to bring some powerful tools to the game. 

Growth Marketing Firm, Sep 13, 2022

The best key performance indicators (or KPIs) derive from aligning data with your business goals. Analysis of KPIs can help you measure how well your organization is performing with respect to those goals. 

When everything your organization does in sales, marketing, and service is tracked in HubSpot, you have access to reports that include some of the best KPIs already built in (as well, HubSpot makes building custom reports super easy). 

Fun fact: each member of your team can build their own KPI dashboard in HubSpot to keep track as they go.

So, with that in mind, we've put together a list of the top 14 KPIs for tracking the success of all your marketing strategies and efforts. 

1. Website Visitors
2. Organic Website Traffic
3. Referral Traffic
4. Conversion Rate
5. Follower Growth
6. Social Media Engagement
7. Return On Ad Spend (ROAS)
8. Marketing Qualified Leads (MQL)
9. Sales Qualified Leads (SQL)
10. Customer Acquisition Cost (CAC)
11. Lifetime Value of a Customer (LTV)
12. Net Promoter Score (NPS)
13. Customer Retention
14. Return on Investment (ROI)

Let's get into some details on these valuable KPIs for your marketing team. 

Growth Marketing Firm, Sep 9, 2022

Growth-Driven Design (GDD) Definition

Growth-Driven Design is a HubSpot-driven methodology for the design + development of websites that minimizes time sinks and waste that comes with traditional web design + dev because launch occurs quickly.

The beauty is in testing, iteration, and improvement based on insights gained from data and results that can be proven as reals users interact with the website over an 11-month period of time. 

Growth Marketing Firm, Sep 7, 2022

Growth Hack: connect your brand LinkedIn profile (and even LinkedIn profiles of key members of your RevOps team) to your HubSpot Marketing Account (pro + enterprise).

Growth Marketing Firm, Sep 6, 2022

So, you’ve got your Account-Based Marketing strategy in its early stages. Congrats! 

Growth Marketing Firm, Aug 29, 2022