Posts by Growth Marketing Firm:
ABM Strategy: Choose LinkedIn Sales Navigator Advanced Over LSN CoreABM Strategy: Choose LinkedIn Sales Navigator Advanced Over LSN Core
Top 14 KPIs for Marketing TeamsTop 14 KPIs for Marketing Teams
What is Growth-Driven Design?What is Growth-Driven Design?
How to Connect LinkedIn + HubSpot Marketing HubHow to Connect LinkedIn + HubSpot Marketing Hub
5 ABM Tech Stack Winners5 ABM Tech Stack Winners
A Growth Guide to Account-Based MarketingA Growth Guide to Account-Based Marketing
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Hapily: Revolutionizing Event Management with HubSpot
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How to Set Up Your Brand Kit in HubSpot: A Step-by-Step Guide
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Understanding Breeze Intelligence Terminology
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Sharing the knowledge that helped us grow.
Growth Marketing Firm:
To start and maintain a truly robust and effective Account-Based Marketing strategy, you have to bring some powerful tools to the game.
Growth Marketing Firm, Sep 13, 2022
The best key performance indicators (or KPIs) derive from aligning data with your business goals. Analysis of KPIs can help you measure how well your organization is performing with respect to those goals.
When everything your organization does in sales, marketing, and service is tracked in HubSpot, you have access to reports that include some of the best KPIs already built in (as well, HubSpot makes building custom reports super easy).
Fun fact: each member of your team can build their own KPI dashboard in HubSpot to keep track as they go.
So, with that in mind, we've put together a list of the top 14 KPIs for tracking the success of all your marketing strategies and efforts.
- Website Visitors
- Organic Website Traffic
- Referral Traffic
- Conversion Rate
- Follower Growth
- Social Media Engagement
- Return On Ad Spend (ROAS)
- Marketing Qualified Leads (MQL)
- Sales Qualified Leads (SQL)
- Customer Acquisition Cost (CAC)
- Lifetime Value of a Customer (LTV)
- Net Promoter Score (NPS)
- Customer Retention
- Return on Investment (ROI)
Let's get into some details on these valuable KPIs for your marketing team.
Growth Marketing Firm, Sep 9, 2022
Growth-Driven Design (GDD) Definition
Growth-Driven Design is a HubSpot-driven methodology for the design + development of websites that minimizes time sinks and waste that comes with traditional web design + dev because launch occurs quickly.
The beauty is in testing, iteration, and improvement based on insights gained from data and results that can be proven as reals users interact with the website over an 11-month period of time.
Growth Marketing Firm, Sep 7, 2022
Growth Hack: connect your brand LinkedIn profile (and even LinkedIn profiles of key members of your RevOps team) to your HubSpot Marketing Account (pro + enterprise).
Growth Marketing Firm, Sep 6, 2022
So, you’ve got your Account-Based Marketing strategy in its early stages. Congrats!
Growth Marketing Firm, Aug 29, 2022
What if your sales team could begin conversations with the companies that were the best fit and the highest value for your business?
Growth Marketing Firm, Aug 17, 2022