The WordPress vs. WP Engine feud isn’t just tech industry gossip; it’s a real mess, and it’s starting to spill over into the lives of businesses that depend on these platforms. What started as a spat between WP Engine and WordPress over plugin restrictions and power dynamics has escalated into something bigger. It’s more than just brand bickering—it’s creating tangible issues for users who now have to scramble to fix their sites before something breaks.

Growth Marketing Firm, Oct 9, 2024

Understanding the key terms around Breeze Intelligence is like having the map before you hit the road. You don’t want to get stuck halfway through a new feature, scratching your head over jargon. The good news? We’ve got you covered with this quick, no-fluff glossary.

Growth Marketing Firm, Sep 25, 2024

As we look ahead to 2024, businesses aiming to sharpen their account-based marketing (ABM) strategies need the right tools to ensure efficacy and precision in their campaigns. ABM has evolved from a niche marketing concept to a central strategy for B2B marketers, largely due to advances in technology that allow for more precise targeting and personalized campaigns. Here, we explore seven essential tools that are set to define ABM success in 2024.

Growth Marketing Firm, May 20, 2024

Starting in December 2020 and continuing robustly into 2024, MacPhail School of Music and Growth embarked on a digital transformation journey, transitioning from Oracle's Bronto to HubSpot. This partnership aimed to revitalize their fundraising efforts, class/student registration processes, and social media marketing effectiveness. A pivotal aspect of this transformation was integrating their student registration software, ActiveNet, with HubSpot through tray.io, streamlining operations and enhancing communication.

Growth Marketing Firm, Feb 17, 2024

Merit School of Music, a prestigious music education institution in Chicago, faced a significant hurdle in managing its customer data. The manual and error-prone data entry processes were impeding their ability to deliver personalized communications and services. Seeking a transformative solution, they envisioned an integration that would revamp their customer relationship management (CRM) system, specifically targeting the efficiency and accuracy of data management.

Growth Marketing Firm, Feb 6, 2024

In a strategic shift to amplify their B2B operations, Mechanix Wear and Chicago Protective Gear partnered with Growth to integrate account-based marketing (ABM) into their existing business framework. The initiative began as an experimental approach, with gradual increases in investment to measure effectiveness and impact. Throughout this process, we worked in close collaboration with the Global VP of Commercial Marketing, ensuring alignment with the brands' overarching commercial strategies.

Rather than overhauling their existing marketing and sales efforts, this partnership aimed to complement and enhance them through targeted ABM tactics. This approach allowed for a more measured, data-driven transition, aligning closely with the brands' needs and market dynamics. The focus was on not just adding a new marketing dimension but doing so in a way that seamlessly integrates with and amplifies their established practices.

Growth Marketing Firm, Jan 22, 2024