Ashley Lilly:
(last updated May 4, 2022)
If you’ve been asking yourself if engaging content is valuable for your business, the answer is a resounding YES!
Content is still the king of driving traffic toward sales, but content alone isn't going to cut it. It has to be engaging to grab your ideal customers and inspire them to click, view, and stay with your campaigns and your website.
So, what does it mean to create content that's "engaging?" Let's take a look, shall we?
Ashley Lilly, Dec 15, 2020
(Last updated May 19, 2022)
When the Americans with Disabilities Act (ADA) was passed in 1990, it was to ensure that businesses and public service providers took the necessary steps to accommodate people with disabilities.
Today, more social and economic activities happen online, and that trend is only growing, so it's important that accessibility extends to digital experiences as well.
Because our business is focused on digital marketing, and our company culture has its foundation in diversity and inclusion, Growth is dedicated to making digital accessibility a foundational principle of marketing.
In 2020, Growth teamed up with accessiBe and adopted ADA best practices in website design and development because we believe that everyone has the right to the internet. Since then, we have helped address the needs of our community by building websites for all users.
As an agency, we want to spread awareness and understanding of disabilities that are not immediately apparent and promote the full and effective participation in society for the dignity, rights, and well-being of people with disabilities.
We are proud to partner with accessiBe in building a next-generation user experience that stands out from the crowd with simplicity and ease of use that appeals to all our consumers.
Ashley Lilly, Dec 3, 2020
Right now, today, at this very moment, there are a few things to consider when elevating your business. How much time and effort are you willing to set aside for those crucial tasks that always seem to take a backseat. If you’re in a pinch, maybe skip ahead to the “hiring a growth agency” part, and we’ll take up the grunt work. But if you have the time to gain a few wins before taking that leap, here are a few things you can do right now!
Ashley Lilly, Nov 17, 2020
Last updated January 21, 2021
You want your marketing dollars to generate qualified leads and engage current customers, but you also need that strategy to be cost-effective. Email marketing is the answer!
As digital marketing strategies continue to evolve, one question that continues to be asked is: “Is email marketing still important?”
In short, yes. In fact, email continues to be the best-performing marketing channel, delivering an average ROI of 4400% and it should be a priority for all businesses looking to build a stronger connection with their audience.
Ashley Lilly, Jul 9, 2020
Last Updated January 22, 2021
Everyone’s website needs SEO but how do you know how much to pay or who to trust with your website?
While the benefits of SEO are clear, the cost of accomplishing an SEO strategy can vary significantly depending on the goals of the company and the type of strategy being implemented. But one thing is certain; no matter what your budget, the costs associated with promoting SEO should be viewed as an investment for your business and with any investment, you should be concerned with building the best possible ROI. As straightforward as it may seem, gone are the days of meta keywords and content cloaking.
Ashley Lilly, Jun 4, 2020
(Updated March 31, 2022)
If you’re like most marketers, you know there are a multitude of tools out there built specifically to help with certain aspects of inbound marketing.
However, none are more powerful than your very own website.
But, only if it's doing its job.
(Is it? Ask our free website grader tool. It knows ALL).
The fact is that most of your potential customers will have their first interaction with your business through your website (and they'll look for it if they find your name somewhere else). So, it absolutely must be working well if you want to grow your business.
Your current customers need it, too. It's the first place they'll go to:
Given all these factors, turning your website into the ultimate sales tool has the potential to attach a rocket booster to the back end of your business.
Ashley Lilly, May 19, 2020
