Apollo.io, a sales engagement and intelligence platform, is a titan in the world of B2B sales and marketing.
With its tagline, "Reach every buyer on earth", it redefines the outreach capabilities of businesses and empowers them to locate, engage, and convert ideal buyers.
Equipped with access to an astounding 265 million contacts, it harnesses the power of AI to streamline workflows and improve productivity.
And it stands out even more by integrating its new GLLM AI tool, driving innovation in cold email strategies even further than even a month ago.
When employing ABM, the strategy isn't about casting a wide net; instead, it focuses on an individual or a group of identified high-value prospects.
Apollo's GPT AI helps sales teams in executing this strategy by tailoring emails and sequences, ensuring each interaction is personalized and relevant to the target's unique circumstances.
Apollo.io is more than a typical sales platform; it represents an evolution in outreach strategy, incorporating robust features such as:
Apollo's AI writing assistance offers varying word generation limits based on the user's plan:
These numbers encapsulate all words generated by Apollo AI, including the email copy and personalized opener options. Understanding your plan's limit will enable you to leverage the AI tool optimally throughout the month.
Remember, unused AI words do not roll over to the next month.
To ensure you get the most out of your subscription, aim to use up your word limit each month.
If you're an admin user, track your team's usage to ensure efficient utilization of the tool.
For now, Apollo AI speaks only English.
While it may evolve to incorporate more languages in the future, you can take full advantage of its current linguistic power now.
The ability to craft compelling, personalized emails in English can significantly impact global outreach.
Apollo's AI capabilities are an incredible tool for sales teams, enabling them to create highly personalized cold emails for their ABM campaigns.
By understanding and utilizing the platform's features effectively, you can:
Here are some ways AI can assist in boosting your email open rates:
The subject line is the first impression you make on your recipients. It can determine whether your email gets opened or tossed into the trash bin.
AI tools can analyze large amounts of data from previous email campaigns to determine what type of subject lines perform best.
They can also provide suggestions for creating subject lines that are more likely to captivate your audience and get your emails opened.
Personalization goes a long way in getting someone to open your email.
By addressing the recipient's specific needs or interests, you significantly increase your chances of getting your email opened, and AI tools can help by automating them into your email.
Leverage predictive analytics with Apollo's AI to determine the optimal time to send emails to each recipient based on when they're most likely to open and engage with them.
It can analyze various factors, including the recipient's time zone, past email activity, and more.
AI built into Apollo can automate A/B testing, allowing you to try out different email elements - from subject lines to call-to-action (CTA) placements.
By testing these variables and analyzing the results, AI can help you identify what works best for your audience - which can increase your open rates over time.
Segment your email list more effectively based on various parameters like:
This helps ensure the right message gets to the right person, which increases the relevancy of your emails and, consequently, the open rates.
AI tools can generate content suggestions based on what has worked well in the past with similar audiences.
These tools can recommend keywords, phrases, or topics that are likely to resonate with your audience, helping to draw them into your email.
Remember: Though AI can provide valuable insights and recommendations, it is ultimately the quality of your content and your understanding of your audience that will drive success in your email campaigns.
With that being said, here are some copywriting tips for creating compelling subject lines that can improve the open rates of your cold emails:
Remember that the best subject lines are the ones that accurately represent the content of the email.
Misleading subject lines may increase your open rates in the short term, but they can also lead to higher unsubscribe rates and lower trust in your brand.
This tech landscape is evolving fast. We get it. And transitioning into new, advanced tools can seem daunting.
But you're not alone on this journey.
Growth specializes in guiding businesses through shifts by tapping into our own experience in Account-Based Marketing + technology adoption to help you make sure your business reaps the full benefits of platforms like Apollo.io.
Our insights can help you:
If you know it's time to revolutionize your sales operations, reach out to Will by scheduling a 15-minute spot on his calendar below and take the first step towards transforming your business. ⬇️